Zinio Introduces International Pricing Management System for Publishers and their Global Licensees
Zinio Introduces International Pricing Management System
for Publishers and their Global Licensees
World’s Digital Newsstand and Bookstore Industry Leader Enables First-Ever Market-Specific Pricing System for Seamless Global Digital Distribution
SAN FRANCISCO (September 17, 2010) – Zinio, the global leader in digital-publishing technology and services, today announced a new pricing capability system for publishers of all types that creates a significant change in the way digital content is monetized across borders.
The unique tool is called Zinio MAP™ (Market Appropriate Pricing) and enables any publishing house, anywhere in the world, to define their single issue, back issue and subscription price points dynamically based on the newsstand market of the local user. This new service addresses a significant challenge introduced in recent years by the global availability of digital content outside its published.
Until now, variances in price points have resulted in the restriction of sales and availability of digital content. Zinio MAP™ provides an easy-to-use tool for magazine and book publishers worldwide to control and manage the availability and pricing structure in real-time, while taking their brand licensee arrangements into consideration.
“We have seen the international market’s interest in digital reading explode and expect to enjoy this trend as new touch-enabled slates and tablets are introduced in the coming months,” said Joan Sola, International president of Zinio. “The introduction of price variability in both directions enables all publishers the opportunity to redefine business models that drive profit outside of their typical territory and reach.”
“Our licensee partners are a critical part of our global footprint at Hearst,” said Duncan Edwards, president and CEO of Hearst Magazines International, a unit of Hearst Corporation. “Zinio MAP™ enables us to evaluate our business and licensee requirements and evaluate pricing and availability to match local market rates worldwide. It also allows Hearst and its partners to provide all of our content digitally, the minute it hits newsstands, anywhere in the world across multiple devices whilst respecting the territorial exclusivity for our licensees when necessary. We see this as a tremendous advantage and value.”
For more information about Zinio MAP™, please go to zinio.com/corp.
Zinio is the world's largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 26 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and more on most operating systems. Offering hundreds of thousands of the best digital issues, Zinio’s e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
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