New Charitable Digital Magazine, Just Cause, Appeals to Advertisers who Want to "Do Good and Do Well"
NEW CHARITABLE MAGAZINE, JUST CAUSE, APPEALS TO ADVERTISERS WHO WANT TO “DO GOOD AND DO WELL
-- Dynamic Design and Digital-only Distribution Model Attracts Celebrities, Advertisers
Focusing on “Doing Good” to be Successful --
NEW YORK (September 9, 2009) -- JUST CAUSE (www.zinio.com/justcause), which today launched its September 2009 digital issue, has revealed its strategy for success: “do good and do well.” Powered by Zinio, the global leader in digital and interactive publishing products and services, the monthly publication covers charitable causes and organizations, volunteer services, fundraisers and profiles of “doers and givers,” exclusively in a digital format.
“JUST CAUSE looks at the causes that unite us, and the good that can happen when we work together,” said Alyssa Royse, founder of JUST CAUSE, who believes that the traditional publishing paradigm of printing excessive magazine quantities is both financially and environmentally unsustainable. “Our editorial subjects -- ranging from an intimate interview with music legend Melissa Etheridge and an analysis of the charter school system to a JUST Shopping section and profiles of innovative non-profits -- show our fundamental belief in the importance of strong values and leveraging our lifestyles to do good in the world.”
With hundreds of magazines closing in the first half of 2009, JUST CAUSE is bucking the trend and successfully distributing its content to digital readers. For advertisers, the strong value proposition, paired with the impact of a full-page advertisement and interactive elements, create extended brand awareness.
“We applaud JUST CAUSE for launching its new title in an all-digital format,” said Jeanniey Mullen, Global Executive Vice President and Chief Marketing Officer for Zinio. “As the publishing industry prepares for a new era in reading, publishers are becoming bullish about integrating dynamic components of editorial and advertising into their magazines and books. Alyssa and her team are proving that they have what it takes to build for the future.”
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The first issue of JUST CAUSE was released to nearly two million readers through the Zinio network in May 2009. For a trial subscription, visit www.zinio.com/justcause.
About JUST CAUSE:
JUST CAUSE (www.zinio.com/justcause) highlights stories of individuals, organizations and businesses that are doing something to make the world a better place. Whether it's small changes or major initiatives, JUST CAUSE’s stories inform and inspire readers to take action in the real world. JUST CAUSE, a privately funded company, was founded in Seattle by Alyssa Royse, who works with writers, editors, change-makers, non-profit organizations and corporate partners across the United States.
About Zinio, LLC:
Zinio combines innovation with engagement to revolutionize reading. The global leader in digital publishing products and services, Zinio enables consumers to shop for, search inside, read, share and save content. With thousands of magazines and books from more than 350 publishers, Zinio.com is the largest digital newsstand in the world. Localized in multiple languages and currencies, Zinio extends its reach through leading global consumer brands including BarnesandNoble.com, Sony VAIO, Starwood Hotels and Resorts Worldwide and El Corte Inglés. Zinio’s multi-device reader enables engagement online, offline, and on various mobile platforms. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
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