Zinio, LLC and Wayport to deliver digital magazines on the road for business travelers


BusinessWeek Trial Issue To Be Available Via Wi-Fi And Wired High-Speed Net At Major U.S. Hotels, Airports And Retail Locations

Brisbane, CA & Austin, TX (July 22, 2003) - Zinio, LLC, Inc., the market leader in delivering digital magazines for major publishing partners, and Wayport, the leading provider of Wi-Fi (802.11b) wireless and wired high-speed Internet access in more than 650 locations, including 565 hotels, 13 airports and 75 San Francisco Bay Area McDonald's, today announced an agreement to deliver digital magazines at Wayport's partner locations nationwide in coming weeks.

The only desktop software that delivers a full magazine reading experience to computer screens, Zinio is the first to bring more than 70 titles from 30 publishers to wireless and wired Internet networks of leading U.S. hotels, airports and retail venues via the Wayport network. As part of an agreement between Zinio and Wayport, the current issue of BusinessWeek will be available on a trial basis for Wayport customers by simply downloading issues at participating Wayport partner locations. In addition, customers who purchase a subscription to the digital edition of BusinessWeek via the Wayport network will receive a $25 Wayport prepaid connection card.

Based on extensive market research, Wayport has uncovered a strong demand by business travelers to receive business news and information on the road in the same familiar format as print. "Digital delivery of magazines represents the future for busy travelers," said Dan Lowden, Vice President of Marketing for Wayport.

"We are thrilled to partner with Zinio to provide the content our customers have told us they want. Our users will now be able to access BusinessWeek, plus digital magazines from 30 leading publishers, in a convenient digital format to receive the latest in business, technology and trade news throughout our nationwide network," Lowden added.

Zinio and Wayport plan to reach Wayport's extensive customer base with digitally delivered magazines available from Wayport's Wi-Fi and wired network, which to date has recorded more than 2.7 million customer connections. "The always-connected business traveler has created new demand for when and where they receive their favorite magazine," explained Jeff Bruce, Sr. Vice President of Marketing for Zinio, LLC

"Since March 2002, Zinio has delivered more than 6.8 million digital magazines to 650,000 customers in 200 countries. Now through an exciting new partnership with Wayport, we are able to reach a core audience wherever they are in their day -- delivering their favorite magazines in a portable, easy to read format befitting an on-the-go lifestyle," Bruce added.

"BusinessWeek is very excited to offer our digital edition to business travelers via the Zinio Reader on Wayport's premier network," said Tom Masterson, Vice President/Worldwide Circulation Director for BusinessWeek. "Now our readers, many of whom are busy business travelers, can get the current issue of BusinessWeek on their computers from any participating Wayport location at any time."

The Zinio Reader also will deliver single copies or subscriptions to other leading magazines, including PC Magazine, Technology Review, Motor Trend and Sporting News to Wayport customers.