Zinio, LLC to Create Digital Edition of Popular Science Magazine
Brisbane, CA (November 24, 2003) - Zinio, LLC, worldwide
leader in digital magazine production, distribution and circulation, was
selected by Popular Science, the world's largest science and technology
magazine, to digitally produce and deliver its leading magazine globally.
Digital subscriptions and single copies to Popular Science are
available at www.zinio.com.
"Popular Science is one of the most highly-requested titles among
Zinio's digital magazine readers," said Mike Edelhart, President and Chief
Executive Officer of Zinio, LLC "We've created a system that
at one end replicates traditional production, delivery and reading and
at the other end has the capacity to go even further because of the inherent
interactive capabilities of digital," explained Edelhart. "Today, digital
editions make it economically feasible for publishers to extend a title's
circulation, while also providing new opportunities for advertisers."
"Distributing Popular Science through Zinio is in line with the
core mission of our magazine and growth of our brand. For 132 years, Popular
Science has been explaining to curious readers what's new, what's
next and how their lives can be improved through technology and innovation,"
said Gregg Hano, Publisher, Popular Science Magazine. "Zinio allows
our customers to receive the magazine in a way that works well for them.
We look forward to our relationship with Zinio."
Since March 2002, Zinio has delivered more than 10 million digital magazines,
with popular titles, such as BusinessWeek, MotorTrend, PC Magazine
and Technology Review, to nearly one million customers in more
than 200 countries. Zinio offers readers 80 titles from 30 leading publishers.
Major partners include IDG, McGraw-Hill, Primedia, Reed Business Information,
Technology Review Inc., Time Inc., VNU and Ziff-Davis.
About Popular Science
Popular Science is published by Time4 Media, the world's
leading publisher of leisure-time magazines. Founded in 1872, PopSci
is the world's largest science and technology magazine with a circulation
of 1.45 million subscribers and a readership of more than seven million
people. Time4 Media® is a subsidiary of Time Inc., which is a wholly
owned subsidiary of Time Warner Inc. (NYSE: AOL).