Sporting News Partners with Zinio: Leverages “UNITY” Platform to Deliver Sporting News Today to All Digital Platforms, including iPad
Sporting News Partners with Zinio: Leverages “UNITY” Platform to Deliver Sporting News Today to All Digital Platforms, including iPad
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March 17, 2010 – New York – Sporting News Today, the country’s first and only daily digital sports newspaper, and Zinio, the world’s newsstand, announce a partnership to launch the preeminent, daily, sports-news product, designed specifically for all digital distribution platforms.
The new product will deliver the most comprehensive sports content every day at 6am on Zinio’s pay-once-read-everywhere “UNITY” platform. This approach maximizes the presence of Sporting News Today and engages avid fans in an interactive, touch-screen enabled interface, wherever they are and on whatever device they have (PC, Mac, netbook, touch-screen and tablet devices).
“Since our 2008 launch, Sporting News Today has been at the forefront of digital news-delivery innovations,” said Jeff Price, President and Publisher of Sporting News. “As digital reading and mobile markets continue to evolve, we’re excited to partner with Zinio, the global leader in this area, and deliver a daily, packaged, interactive experience to avid fans.”
In addition to the groundbreaking features already available on Sporting News Today, Zinio’s "UNITY" platform enables readers to customize and personalize their reading experience, as well as navigate through an interactive sports environment. With full scoreboards, stats, rotating image galleries, sports video highlights from CineSport, guest columns from athletes, coaches and industry executives, the new Sporting News Today is the ultimate destination for passionate fans. Other benefits include search, bookmarking, clipping and social sharing.
“Sporting News already offers an innovative way to share sports highlights with avid fans with their daily, digital journal. Now, they are poised to take the conversation to the next level by expanding into more interactive, personalized and global initiatives,” said Rich Maggiotto, President & CEO, Zinio. “Leveraging Zinio’s 'UNITY' platform for content design and distribution, we share with sporting fans the great expectations they can enjoy in this revolutionized reading experience.”
The daily subscription will cost $2.99/month beginning April 1st, which will include a 60-day free trial and provide users access to their digital entitlement across all "UNITY-powered" distribution channels and devices, including the iPad. Jeff Price will formally introduce and showcase the product at the 2010 IMG World Congress of Sports on March 18th in Los Angeles.
About Sporting News:
Founded in 1886, Sporting News is a multi-media company catering to avid sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world’s first and only daily digital sports newspaper, Sporting News Today; a leading community-based website, SportingNews.com, and various sports yearbooks. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, Sports Business Journal, Sports Business Daily, NASCAR Illustrated and Inside Lacrosse.
About Zinio:
Zinio, the world's newsstand, is revolutionizing reading. Through digital products and services, the Company creates better ways for people to discover published content, get more of it and do more with it. Zinio works closely with publishers worldwide to reinvent reading. For consumers, Zinio enables the ability to shop for, search inside, read, share and save digital content in new ways and on many devices. With over 50,000 digital magazines and books, and e-stores localized in 15 languages, zinio.com is the largest newsstand in the world. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
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Press Contacts:Sporting News:
Anne Keegan, 212-500-0670, akeegan@sportingnews.com
Eric Karp, 212-500-0652, ekarp@sportingnews.com
Zinio:
Zinio, 646-383-4050, lhagendorf@zinio.com
