Report on Digital Publishing Reveals Strong Growth in Digital Magazines
Zinio Analysis Also Identifies Surge in Global Demand
San Francisco, CA (November 14, 2005) - Zinio, LLC, the recognized leader in digital publishing and marketing services, today released its third biannual industry analysis, revealing strong growth among audited digital magazine titles, circulation and deliveries in the U.S. and even more dramatic momentum outside the U.S. The positive trends are in marked contrast to recent reports about the challenges print publications are facing.
"The robust growth we've seen over the past three audit periods is a clear indication of broader consumer acceptance of the format," noted Dave Zinman, senior vice president of operations and marketing for Zinio, LLC "The fact that this momentum is global emphasizes how effectively publishers can reach new and receptive international audiences with digital editions."
The Digital Publishing Report (DPR) is the only industry-wide study of the category. From an analysis of all of the publisher statements declaring digital circulation and audited by ABC and BPA Worldwide, Zinio has extracted several industry trends, including:
- From the June 04 to June 05 audit periods, digital magazines experienced across the board growth with a marked increase among audited digital titles, circulation and deliveries, including:
o 55.7% growth in circulation
o 69.7% growth in deliveries
o 55.8% growth in number of titles
- During that same time period, digital penetration grew even faster outside the U.S., reflecting a strong global demand for digital publications.
o 107% growth in circulation
o 73% growth in deliveries
o 138% growth in number of titles
- The UK digital market is the world's second largest, accounting for nearly 20% of global deliveries, based on the trading region of titles with declared digital distribution.
- Zinio, LLC continues to dominate digital magazine publishing with 60% market share among digital publishing providers.
The types of multimedia most frequently employed in digital magazines were also analyzed, with video formats gaining ground at the expense of audio formats, while Flash has remained the most popular multimedia format.
For a full copy of Zinio's Digital Publishing Report register at http://www.zinio.com/digitalgrowth