Zinio Launches "INSIDE": Original Magazine Content Unlocked For Search
Revolutionary Approach Extends Publishers Options for Audience and Circulation Growth
San Francisco, CA (November 20, 2008) - Zinio, the world's leader in digital publishing solutions and services, today announced the release of Zinio INSIDE, a program that allows web users unprecedented, free access to search and discover magazine content in its traditional format while online. Zinio INSIDE enables the original content from millions of premium magazine pages for over 1,000 different magazine titles in Zinio's extensive library to be searched through engines like Google, explored within the Zinio reader, and shared through virtually every community or viral-based application on the internet.
Millions of pages of premium, highly visual content are ready for readers to discover. Zinio INSIDE facilitates the convergence of the traditional and digital world by enabling readers to send digital replicas of magazine pages to friends and family via email, post favorite articles to sites such as Facebook, Digg, or MySpace, even embed content on a blog or website.
At a critical time for the print publishing industry, Zinio INSIDE offers immediate access to circulation extension in a cost-effective and efficient manner. Zinio INSIDE is the only technology that allows publishers the opportunity to reach new audiences through its revolutionary sharing abilities-without compromising the elegance of the editorial or advertising layout of their publications and without additional cost.
"Zinio INSIDE is a powerful new tool that will make it easier than ever for me to capture this lush content in its original editorial layout and share with my company, my colleagues and my clients to demonstrate the strength of our brand," said Francois Henry Bennahmias, President & CEO, Audemars Piguet North America. "Within seconds I can access every piece of editorial or advertising coverage provided by over 1,000 magazines across 46 different countries. With the click of a button, I can share this information, whether it is a story, a photo, or even flash or a video. Delivering content in this form, versus plain text from a one dimensional website, is just more impactful."
"Lately, we've seen every bastion of the publishing industry making major changes to their publications, their marketing and even their circulation strategies in an attempt to weather this economic storm. It's reached critical mass," added Jeanniey Mullen, Chief Marketing Officer and Global EVP of Zinio.com. "We hope that the timing of our release of Zinio INSIDE can offer a simple, fun and interactive way to maintain and grow the readership magazines strive for. By reaching the consumer as they indulge in their digital habits, like surfing the web, posting on social networks and even emailing friends, Zinio INSIDE offers a seamless integration between the two worlds. We see it as a game-changer. The power of a brand is increased by consumer evangelism, which is exactly what Zinio INSIDE creates. We are enabling traditional brands the opportunity to reach a potentially limitless world of current and new readers without the expense of paper, printing, postage, or transportation."
In addition to unlocking content by making it fully discoverable online, Zinio INSIDE also offers additional functions that make it easier than ever for consumers to find exactly what they are seeking in a user-friendly and intuitive way. Some of these include: Zinio SAYS, which uses Autonomy's unique Meaning-Based technology to suggest additional editorial content a reader might enjoy based on a conceptual understanding of his or her interests, and the "Read it All" feature, which allows one-click purchasing of either a single issue or a 12-month subscription, available on your PC immediately (with no download).
To preview a Zinio INSIDE landing page, please click here.