The Mundial Group Print Properties Go Online Becoming Zinio's First US-Based Spanish Sports Digital Magazine
Zinio To Launch Boxeo Mundial Magazine Worldwide
New York (February 2, 2009) - After seven years of publishing Fútbol Mundial, (World Soccer), The Mundial Group, a multimedia sports publishing company based in New York, is adding a digital platform to its distribution model through an exclusive supplier deal with Zinio, a global online publishing and distribution services company.
In addition to Fútbol Mundial magazine, The Mundial Group also publishes Beísbol Mundial (World Baseball) and Boxeo Mundial (World Boxing). Each of its magazines is inserted into every major Hispanic newspaper in the US, surpassing over 1 million in reach. The first digital edition from the Mundial Group to go live on Zinio's global newsstand www.zinio.com and be made available through Zinio's distribution network will be Boxeo Mundial magazine, a magazine that premiered in December '08 for the MGM fight in Los Vegas between "Oscar de la Hoya vs. Manny Pacquiao."
The Mundial Group based its decision to go digital on recent statistics that conclude that nearly 16 million Hispanics have access to the internet, that the US Hispanic internet user growth outpaces that of the General Market, and most importantly that sports sites are the 3rd most visited by Hispanics .
According to Sención, "As soccer, baseball, and boxing continue to grow, so does the US Hispanic fan base, and our strategy continues to focus on multi-platform publishing opportunities."
Zinio is equally excited about this new Spanish language sports offering and stated, " The addition of Boxeo to Zinio's global newsstand is fantastic." said Rich Maggiotto, Zinio's President & CEO. " Mundial's decision to expand their efforts through online publishing signifies a historic transition of reading styles and interests. We look forward to partnering with them every step of the way to ensure success is attained through our collective efforts for promotion, adoption and engagement by Boxeo fans.
Boxeo Mundial will be available online and for download and through its normal distribution in mid February, 2009.
About The Mundial Group
The Mundial Group is a minority owned private media company based in New York City. The Mundial Group Inc. focuses on identifying, developing and delivering the next wave of multimedia sports and entertainment products for the US Hispanic market. The Mundial Group provides a full breadth of marketing services, ranging from sporting events to custom publishing in the US Hispanic market and Latin America. Its publication Fútbol Mundial is the most widely read Spanish language sports publication. Over 950,000 copies are distributed with each edition, and the company continues to expand with its sister publications, Béisbol Mundial, Boxeo Mundial and FM USA, an English language custom publication. In its fifth year The Mundial Group launched Read Fútbol Mundial, a family reading program for kids and parents.
