VIVmag Celebrates May/June 2010 Annual Pets Issue on Zinio App for iPad
CONTACT:
Lisa Hagendorf
VIVmag
646.383.4050
lhagendorf@vivmag.com
VIVMAG CELEBRATES MAY/JUNE 2010 ANNUAL PETS ISSUE ON ZINIO APP FOR IPAD
-- VIVmag Leverages New App for iPad as its Brand’s Relaunch in Full, Digital Glory –
“At this exciting time when other publishers finally are dipping their toes into the digital-publishing pool, VIVmag again emerges at the forefront of this reading revolution,” said Doug Carlson, CEO, VIVmag. “Since launch in 2006, VIVmag has paved the way for innovative technology. The marriage of Apple’s high fidelity and fast-responding iPad device with VIVmag’s luxury and interactive content is a match made in heaven.”
The May/June 2010 issue of VIVmag includes the following pet-pampering and celeb-celebrating features, many of which have been optimized for the iPad:
AWARENESS: Hollywood’s Pet Causes (page 66)
Seven celebrities -- Glenn Close, Lisa Edelstein, Carrie Ann Inaba, Carol Leifer, Stacy London, Megan Mullally and Gabrielle Union -- eschew trophy pets to save abandoned animals from the streets and shelters, efforts that more than pay them back in the unconditional love their cats and dogs bring to their lives.
STYLE: Colin Cowie’s Rules of Petiquette (page 120)
Proper care and training of animal companions make all the difference according to the international arbiter of style -- to pet-owners, to them and to those around them.
AWARENESS: Your Pet’s Travel Advisory (page 22)
Air travel can be dangerous -- even lethal -- for animals, so arrange a safe, stress-free trip (or stay-cation) for both pets and pet-lovers.
BEAUTY: Red-Carpet Ready & Fresh Take (page 34)
Watch top fashion and celebrity makeup artist Tina Turnbow’s video demonstrating how to get Vera Farmiga’s stunning evening look.
STYLE: Runway to Real Way (page 70)
Shot in marvelous Miami, enjoy 16 pages of simple tricks to transform fantasy looks into ravishing, real-life outfits.
“With the recent launch of the highly anticipated Apple iPad, the May/June 2010 ‘Pets’ issue is a fantastic editorial vehicle for showcasing the best of what VIVmag can offer, spanning multiple platforms and devices,” said Anne M. Russell, editor in chief, VIVmag. “VIVmag for iPad is an innovative and engaging mixture of motion and text, designed to optimize and personalize the reading experience by allowing women to navigate seamlessly to read articles, initiate videos, recommend content to friends and much more.”
Delivering service journalism around the seven key pillars of a woman's life -- beauty, fitness, style, healthy eating, travel, wellness and awareness – the free app extends and reflects the magazine’s commitment to offering the most dynamic and engaging reading experience to its 375,000 readers. From interactive mix-and-match fashion to ecommerce-enabled purchasing power from its pages, VIVmag was first-to-market in discovering and embracing the future of magazines, which now includes the revolutionary iPad.
Making full use of iPad’s Multi-Touch display, the app offers the unique added benefit of letting readers pay once for a VIVmag membership, then enjoy it across platforms and devices such as their iPad, PC or Mac. To experience VIVmag’s May/June 2010 Pets issue, visit vivmag.com/pets and click on the “V” buttons to activate the dynamic components.
About VIVmag:
VIVmag is a first: It’s an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of over 350,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit VIVmag.com.
About Zinio:
Zinio is the world's newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital titles, Zinio’s e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.
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