Ideas is the ultimate guide to fresh, modern living for women with creative flair and a passion for life. These women care for their families and the people around them and cherish them by expressing their own individuality in everything they do. They love to entertain and decorate their home with their unique style. The magazine provides an outlet for creativity and offers readers practical, creative content that transforms the mundane into the extraordinary. It’s a source of inspiration for craft, decor, entertainment and food. Ideas readers are stylish, sophisticated, modern, educated, balanced, creative, warm, caring and passionate.