All Paddlesports Buyers Guide

All Paddlesports Buyers Guide

2020 All Paddlesports Buyers Guide

The 2019 PADDLEexpo All Paddlesports Buyers Guide is the world’s most comprehensive and complete collection of Paddlesports products. Some call it the Paddlesports Bible, with 900 of the newest and best products all in one place!

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in this issue

2 min.

Every fall, despite the excitement and anticipation that accompanies loading up for the trip to Nuremberg, Germany for the annual PaddleExpo, there is a small part of us that asks, “Why do we do this?” And yet, before we first walk in the halls or finish unpacking, we remember why. Because this is our industry, this is our passion, these are our people. The internet has made it easier than ever for manufacturers to have a global client base, with dealers and consumers spread across the globe. It has also made it easier to for companies to share what they are up to, from projects and partnerships to unveiling new products. It makes it easy to assume that as a result, publications like this one you are holding in your hand…

2 min.
paddlesports product of the year awards

SPECIAL JURY PRIZE PEAK UK ECO Peak UK is changing the game and challenging others to join them in removing single-use plastics from their packaging, re-vamping the office, setting up and supporting local eco-initiatives, and utilizing yarn made from recycled plastics. WHITEWATER PYRAHNA 9RII The 9R II builds on the legacy of its predecessor, with a shape that gives beginners confidence, keeping them high and dry, and speed and maneuverability to inspire the best of the best. STAND UP PADDLING WHITEWATER JP AUSTRALIA SUP FOIL SLATE 2020 The Foil Slate is stable, fast, and reactive, designed to excel SUP surfing, SUP foiling, wingsurfing, wingfoiling, windsurfing, and windfoiling. The bottom shape features a V entry that flows into a deep single concave ending with a subtle V right at the center fin position for smooth lift…

5 min.
interview times they are a-changin’

Two Time World Champion (Musky Fly Fishing and Offshore Kayak Fishing) James McBeath has been the head of marketing for Jackson Kayak, Orion Coolers, and most recently, Blue Sky Boat works for the past 10 years. This November, a new brand group called Jackson Adventure, was launched. We talked to James about the recent changes at Jackson Kayak, including the new name and new strategies, as well as their new distribution system, which could influence the Paddlesports industry for the many years to come! Paddlers Guide Magazine: James, there have been quite a few changes recently with Jackson Kayaks, the name to begin with… What is behind the launch of Jackson Adventure? James McBeath: Jackson has soared to new heights and is no longer manufacturing just kayaks. We are now producing, as…

4 min.
a floating canvas

AS SUP companies seek to distinguish themselves and build a unique brand identity, partnering with artists is an increasingly popular choice. But there is more to this decision than meets the eye. Walking the corridors of "SUP Village" of PaddleExpo2019 was akin to being on the streets of a burgeoning city or walking the halls of a modern art museum. The reason for the sensory overload? Increasingly, instead of working exclusively with in-house graphic designers, SUP companies are choosing to partner with emerging or established artists to create limited-edition models and eye-catching designs. This choice is two-fold, one to set themselves apart in what has become a confusingly homogenous market, and two, to create a product that is aesthetically pleasing and capable of forming a strong connection with its user. In the…

3 min.
“will work for gear”

In 2020, many industries are set to increase spending on social media through targeted ads and an influencer-style approach. As paddlesports attempts to compete, it begs the question, “What is the role of the pro paddler? Is it changing before our eyes?” The “Pro” paddlesports athlete or local coach has always served as an influencer or brand ambassador. While sponsorship can be a game of tit for tat, if you will, where companies provide products for a free or discounted rate in exchange for representation and exposure, on the whole, paddlesports has maintained a healthy balance, choosing to work with credible athletes who benefit their sport. Yet, as companies’ use of social media for exposure increases, where is the pro paddler most valuable? When it comes to sponsorship, companies have a long…

4 min.
paddlesports against plastic

Plastic pollution has become ubiquitous, impacting all who partake in paddlesports. Now, all of paddlesports is working to make a difference, from consumer to manufacturer, production to playtime. Visit SUP athlete Cal Major’s Paddle Against Plastic website, and you will find horrifying facts about the impacts of single-use plastic on the environment. For example, did you know that an estimated eight million metric tons of plastic trash ends up in our oceans every year? Worse, 80% of marine litter originates from land-based sources, meaning that to make it to the sea, it traveled via our waterways, our rivers, lakes, canals, and streams. Major, who organizes Paddle Against Plastic SUP expeditions as well as ocean clean-ups, is not alone in her passion for generating awareness of the impacts of single-use plastics and inspiring…