Negocios y Finanzas
Inc. Magazine

Inc. Magazine April 2016

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.

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United States
Mansueto Ventures LLC
US$ 19,99
6 Números

en este número

1 min.
4 ways to learn more—and faster

Inc.com 1 ABSORB DATA IN DIFFERENT LOCATIONS Research shows you’ll remember better if you study information in different locations. So review your work at a coffee shop, at the office, and at home. 2 CONSTRUCT A “MEMORY PALACE” A classic memory technique is to associate a physical item with an idea. When you recall the object later on, you will also remember your thought. 3 TAKE A BREAK EVERY 30 TO 60 MINUTES Forcing yourself to pay attention won’t help. In fact, it probably wastes time. Be sure to build bits of downtime into your schedule. 4 KEEP YOUR WEB BROWSING FOCUSED Opening new tabs and windows on your screen takes your focus away from what you’re working on. You’ll get more from the Web if you stay on a single task. TOP VIDEOS INC.COM/HOWIDIDIT Daniel Holzman Co-founder and executive chef at…

2 min.
everyone can play!

IT HAS NEVER BEEN easier or cheaper to start a company that can grow to scale. Thanks to open-source software, social media platforms, broadband penetration, and—not least—the efforts of innovators like those featured on this month’s covers, the cost of launching a tech business has plummeted by 90 percent or more since 2000. To us at Inc., the democratization of the startup is an almost unreservedly great thing. Almost. The “great” part of it is easier to explain than the “almost.” Flooding the economy with creative startups raises the chance that real breakthroughs will happen, get funded, take root, and ultimately make life better for everyone. Look at the green shoots of innovation emerging from deep within the Affordable Care Act, as profiled by Inc.’s San Francisco bureau chief, Jeff Bercovici (page…

2 min.
breaking away

“The steeper, the bigger the climb, the better.” –BRENT BELLM, CEO of Bigcommerce BRENT BELLM AND bikes go way back. As a college student, Bellm, who is now the CEO of Bigcommerce, an e-commerce platform for small and midmarket businesses, went to Zurich for a five-month internship and brought along a touring bike. He planned and took solo cycling trips: 10 days across Germany; seven days across Switzerland. Then, while attending Harvard Business School in the mid-1990s, he shifted focus. A buddy who had a number in the Boston Marathon got injured two months before the race. Bellm swooped in to take his spot—and went on to run more than three dozen marathons, ultramarathons, and Ironman triathlons. But while skiing in 2000, he missed a turn and slammed his knee into a…

3 min.
don’t wait! order now!

A FEW MONTHS after creating a freezable lunch bag, Melissa Kieling, co-founder of PackIt, got a meeting with Target. The buyers told her that the product’s uniqueness wasn’t obvious, and they turned her down. “When they passed, we knew we had to do something out of the box,” Kieling says. So she and her co-founder, Jeannette Michels, turned to the land of the ThighMaster. They hired Euro RSCG (now Havas Worldwide) to create a two-minute infomercial demonstrating their product’s features. PackIt’s infomercial ran on Nickelodeon and the Cartoon Network, among others, and within a year, its sales went from $150,000 to $6 million. PackIt, which is based in Westlake Village, California, made the 2015 Inc. 5000 with $15.5 million in 2014 revenue. While infomercials might seem like relics and can be expensive…

1 min.
the jargonator

FANG, BETS, MAGS, BAGEL / • noun. The acronymizers have been busy recently, devising FANG (Facebook, Amazon, Netflix, Google); BETS (Box, Etsy, Twitter, Square); MAGS (Microsoft, Amazon, Google, Salesforce); and BAGEL (Alibaba, Amazon, Google, Expedia, LinkedIn). Enough, already. RIP. Source: Various BIONIC ADVICE / • noun. Financial advisers are combining “technology and human interface with the client to deliver appropriate solutions.” This sounds like the lamest imaginable remake of The Six Million Dollar Man—and we’re paying. Source: Financial Times GARY / • noun. An investment strategy that focuses on “growth and reasonable yield.” Yeah, I know. It makes me mad too. Where’s the “irrational exuberance” that destroyed the middle class … I mean, made America great? Source: Aviate Global NONPRIME / • noun Subprime mortgages are back! Hurrah! But wait a moment—that can’t…

1 min.
as seen on tv!

THIGHMASTER The ThighMaster has generated more than $100 million in sales, and in 2014, creator Suzanne Somers unveiled a vibrating version. Asked for her best advice on selling, she says: “Always tell the truth. The public is smart, and they can smell BS.” SNUGGIE Infomercials— followed quickly by primetime parodies— helped the Snuggie beat out its blanketwith-sleeves competitors. “Through the magic of TV and awareness, you can build a tremendous thing,” says Allstar Products Group CEO Scott Boilen. Between 2008 and 2013, the company sold more than 30 million Snuggies, for a cozy sum over $500 million. GEORGE FOREMAN GRILL The world heavyweight champion may not have invented the lean, mean, fatreducing grilling machine that launched in 1994, but putting his name on the box and his face on TV certainly helped sales. More than…