Negocios y Finanzas
Inc. Magazine

Inc. Magazine July - August 2015

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.

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6 Números

en este número

1 min.
new! ask marcus lemonis

MARCUS ON: A CHALLENGE “I hate the name. I’m a little confused by the branding.” MARCUS ON: THE WAY TO WIN “The product is awesome. The idea is awesome. Fix the packaging, tell the story, and justify the price.” MARCUS ON: KEEPING IT REAL “You are the product. The minute the product goes from being made by you to being co-packed, it’s going to lose something.” AND ALSO . . . “You’re rocking that beard, by the way. It’s very cool.” Go Beyond the Page You’ll find the icon at the left on selected pages throughout this issue. That’s your signal to grab your smartphone or tablet and go deeper with the content on those pages. Here’s how: 1. Download the free Layar app from the Apple or Android store or at Launch the app and scan any…

1 min.
more top videos

INC.COM/PLAYBOOK JESSICA ALBA Co-founder of the Honest Company, on taking inspiration from adversity: “The key, maybe, is resistance, and it is people saying no. And it should fuel you, and make you that much more determined to see your dream come true.” INC.COM/FOUNDERS-FORUM HAYLEY BARNA Co-founder and co-CEO of Birchbox, on founders’ ups and downs: “If you have an idea that you love and that you’re passionate about, go for it. It’s going to be high highs and low lows, but creating something and bringing it to the marketplace to consumers is the best feeling ever.”…

2 min.
how they do it in flyover country

WHILE WE WERE working on this issue of Inc., I took a couple of days out of the office to moderate a panel at a startup week in Fort Collins, Colorado. I was happy to do it. Some publications seem to think entrepreneurship is practiced only in California, New York City, and Boston. I like reminding people that Inc. knows better. As it happens, when it comes to Fort Collins in particular, Inc. knows a lot better. One of my panelists was seven-time Inc. 5000 honoree Curt Richardson, founder of the Fort Collins–based smartphone-case maker OtterBox (2014 revenue: $1.03 billion), a speaker at Inc. conferences, and a contributor to Another was Kim Jordan, co-founder and CEO of Fort Collins’s own New Belgium Brewing, the country’s fourth-largest craft brewer and a…

2 min.
speak softly and carry two sticks

“These days, it’s OK to have creative outlets.” —SCOTT LIPPS, founder, One Management SCROLL DOWN Scott Lipps’s Instagram page, and you’ll see something out of place: a “#tbt” photograph of Lipps from 1980-something, hair held aloft by way too much Aqua Net. That was his life before he founded One Management, whose 25 staffers rep the likes of Claudia Schiffer and A$AP Rocky. A rock connoisseur and drummer since age 8—who says his style is “one part John Bonham, one part Keith Moon, and a little bit Jimmy Chamberlin”—Lipps played during the hairband era for Black Cherry and for the Boogie Nights. Then he hurt his arm on tour and realized he needed to find a second act. Fortunately, he’d always kept an eye on the business side. As he points out,…

3 min.
back to reality

WHEN NAOMI Kashi and Dorit Simone heard that a business reality show was casting, they decided to pitch their allnatural granita bar business, Zia Valentina. After spending the night camped out in a massive line for an audition, they ended up on the Food Network show Food Fortunes, the Shark Tank for the culinary industry. This was a huge shot in the arm for their business, even though they didn’t end up with an investor. Four months after the January taping, their business was booming, and they were looking to expand the product line. The popularity of Shark Tank has spawned a new genre of TV—“entrepre-tainment”— that matches entrepreneurs with potential investors, cash awards, or consulting services. In addition to Food Fortunes, there was Supermarket Superstar on Lifetime, and there’s The…

1 min.
the jargonator

BEANIE BABIES / • noun. Great news for Starbucks: 15 percent of 2-year-olds in Boston drink coffee every day, according to the Journal of Human Lactation. We anxiously await similar research by Cigar Aficionado magazine. Source: Malaysian Digest GRIMBO / • noun. The Citigroup economist who coined Grexit (“Greece exiting the euro”) has now come up with Grimbo (“the Greek euro limbo”). Either way, the people of Greece look like they’re utterly Grucked. Source: Bloomberg AVOISION / • noun. Betwixt tax evasion and avoidance is “avoision”—where those who “seek legitimately to minimise tax end up being impugned as selfish, criminal [and] unpatriotic.” As Leona Helmsley said, “Only the big people avois taxes.” Source: Daily Telegraph BALANCE SHEET UTILIZATION FEE / • noun. JPMorgan Chase’s euphemism for the 1 percent yearly charge it levies on cash deposits. In…