Negocios y Finanzas
Inc. Magazine

Inc. Magazine March 2015

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.

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6 Números

en este número

1 min.
4 big hiring mistakes—and how to avoid them 1 – ONLY SEEKING SEDUCERS You want performers? Don’t just hire big talkers. Remember: Some stars are quiet. 2 – NOT SHARING ENOUGH INFO Think applicants should be excited before they really know what the position entails? They might be better at the interview than the job. 3– OVERVALUING SMARTS There’s nothing wrong with hiring ultrasmart people–but what if they simply don’t fit your culture? 4 – HAVING A NARROW FOCUS Check yourself to make sure you’re not hiring those who score high for only a few skills–and are lacking in other important ones. Go Beyond the Page You’ll find the icon at the left on selected pages throughout the issue. That’s your signal to grab your smartphone or tablet and go deeper with the content on those pages. Here’s how: 1. Download the free Layar app from the Apple…

2 min.
born leaders or idea machines?

WELCOME PICTURE AN ENTREPRENEUR. What comes to many people’s minds is a sort of mad scientist of business creation—a person naturally exploding with new ideas about how to make a buck. That may be part of the story, but you know ideas alone don’t build companies. Building takes leadership, and leadership takes continuous, counterintuitive, ego-minimizing work. That was one lesson I took from a recent half-day meeting led by Alan Mulally, retired CEO of Ford and Boeing. It’s surprising, actually, because leadership seems to come naturally to Mulally. He’s disarming and enthusiastic, and when he talks to you, you feel as if you were the only other person in the room. But Mulally fatly denies that leadership is about charisma. (“Keep reminding yourself,” he kept reminding the room, “it’s not about you.”)…

2 min.
high flier

ALTER EGO “There’s incredible freedom up in the air.” —BEN HUH, amateur pilot, co-founder of Circa, and CEO of Cheezburger HOW BADLY DID Ben Huh want to learn to fly? Enough to do something he really hates: waking up early, which is no mean feat for a founder who doesn’t get to work until 10 a.m. When he decided to fulfill his ambition to become a pilot, Huh started rising at 7 to zoom on his motorcycle to Seattle’s Boeing Field, where he took flying lessons for an hour or so before heading to the office. He also practiced at home, which meant building his own fight simulator. “It’s not that impressive,” he says, demurely. “A big-screen TV with a secondary monitor and a joystick and throttle, stuff like that.” On it, he…

3 min.
damage control

LAUNCHING A COMPANY IS TOUGH, but it gets even tougher when you have to do the odious things—announcing layofs, reducing benefits, missing your kid’s school play—that haunt every founder. New companies force you to decide between your success and your reputation, friendships, and family. “We either toughen up so we can just get through it, which can come of as being a jerk, or we fall all over ourselves trying to be nice,” says business coach Beth Buelow. Chances are good you will never make everyone happy, but there are things you can do to minimize the pain. 1 BE COLLABORATIVE AND TRANSPARENT Facing a hard call sucks, but dropping a bomb, and running, makes it worse. “If you just say, ‘This is the news; deal with it,’ people will fill the…

1 min.
the jargonator

WORKPLACE TELEPRESSURE / • noun. The “preoccupations with and urges for responding quickly to messages from clients, co-workers, or supervisors" that “interfere with needed work recovery time and [produce] stress-related outcomes.” Or, in English: “You’ve got mail … and it’s killing you.” Source: Journal of Occupational Health Psychology WAN OPE / • noun. A contraction of one operation, it’s a Japanese term for the controversial business practice of forcing one poor sap to run a shop or fast-food restaurant all alone, often late at night. “Wan ope” is supposedly tied to labor shortages, so there are downsides to low unemployment. Source: UBIQUITOUS SENSING / • noun. Welcome to “a world where sensors will monitor everything and collect data to a mindboggling degree.” There will be a trillion sensors in five years,…

2 min.
norm’s take layoffs are like band-aids: remove fast, once

YOU HAVE TO DO THINGS from time to time that you wish you didn’t have to do—such as letting longtime employees go because the company has outgrown them. Most people find that duty so distasteful that they put it of as long as possible, but sooner or later it has to be done. I try to give departing employees more than enough severance to carry them until they can find new jobs. Even more difficult are layofs due to something you haven’t foreseen. Luckily, I never faced that at CitiStorage, but I had some close calls, notably after 9/11, when demand for our delivery services dropped about 70 percent overnight. We suddenly found ourselves 10 to 15 percent overstaffed. Other companies were laying of people right and left, and our employees…