THE PRICE IS WRONG
AMD may not have developed real-time ray tracing tech for its latest GPU, but it still had a golden opportunity to hit back hard at Nvidia with the Radeon VII (see p20) this month. With Nvidia’s new GeForce RTX GPUs demanding extremely high prices, but only a tiny fraction of games supporting their new features, AMD could have stormed into the ring with a cut-price, super-fast, rasterisation-only GPU, and gleefully hoovered up a load of cash from disaffected PC gamers. I don’t know how AMD arrived at the £650-£700 price, but it’s utterly bewildering to me There’s a lot to like about the Radeon VII. Its total memory bandwidth of 1TB/sec is huge, and it’s great to see 16GB of HBM2 memory integrated into the same package as the GPU. Thanks to…