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September - October 2021

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

Yaffa Publishing Group PTY LTD
$4.94(Incl. tax)
$22(Incl. tax)
6 Issues

in this issue

2 min
ugg boots in the time of the pandemic

This is a call out to the generous members of the industry who opened virtual doors to AdNews to show their working-from-home habits. The WFH Diaries, which started running daily during the depths of the COVID-19 pandemic in 2020, reveal makeshift workspaces, including kitchen tables, bedrooms and cupboards. The idea is to share similar challenges and hacks to problems. Some claimed regular exercise regimes, others just promised to do better. Many took advantage to dress down, at least below the waist during Zoom calls. Others swore by routine and dressing to office standards. Justin Graham, group CEO at M&C Saatchi Group AUNZ: “I get dressed in my running kit and hit the pavement, before picking up a coffee on the way home and preparing for the day ahead in my home office. My WFH attire…

3 min
a haven in a bubble

For the September-October edition of AdNews, we called on Special New Zealand. We talk to Lisa Fedyszyn, ECD. What were your initial thoughts on the brief at hand? What a great opportunity to be part of telling the New Zealand creative industry story. Then… don’t stuff it up. Post first brief chat, what went through your mind(s) and what were the next steps you took as a team? Considering I’m answering this from home in lockdown, even though at the time of briefing we were a COVID-19-free country and working in the office, we were mindful that we had to approach the brief with caution and be respectful in our execution. How did you know you’d landed on the best concept? The idea had to tick certain boxes and obviously to get across everything we wanted…

1 min
saatchi’s constructive distraction

Time in current role/ time at the company: One year. How would you describe what the company does? Talk around in circles. What do you do day-to-day? Sleep, distract, repeat. Define your job in one word: Constructive-distraction. I got into advertising because: I enjoy the pitching process of chasing rabbits around in circles. Who is your right-hand person? That woman who gave me a chicken nugget once. Whose job have you set your sights on in the future? Toyota’s next talking animal. Where do you turn for inspiration? Rabbit-related content on TikTok. My favourite advert is: The Energizer bunny. My best trick is: Stealthily creeping up behind unsuspecting clients.…

9 min
new zealand’s influencer marketing is just getting started

Clare Winterbourn was just five hours away from her flight to New Zealand when the borders were slammed shut in response to the COVID-19 outbreak in NSW. Winterbourn, founder and CEO of talent agency Born Bred Talent and Born Bred Creative, was planning to relocate to Auckland for 12 months to focus on the growing business there. “The growth opportunities in New Zealand are astronomical,” says Winterbourn. “We’re heading into the New Zealand market with a large-scale creative focus and providing the New Zealand market with different creatives and different strategies. “There are so many New Zealand brands now trying to break into the Australian market, and there are also a lot of Australian brands which are now looking to New Zealand where previously it may not have been such a huge focus.” Born…

12 min
emerging leaders 2021

The Emerging Leaders program recognises those who have forged a path to become the industry’s next leaders. To make the cut this year, nominees needed to demonstrate key achievements, effective problem solving to overcome challenges, and contributions to the industry beyond their daily role. Judges were impressed by the calibre of entries, with strong candidates demonstrating a commitment to business outcomes and social change. The winner of the Emerging Leader award will be announced at the AdNews Agency of The Year Awards. They will receive a year’s subscription to AdNews, two tickets to an AdNews Live of their choice, and an executive coaching program of six coaching sessions from The Transition Coach, with an opportunity to work on their professional goals and leadership development. Mandie van der Merwe M&C Saatchi executive creative…

1 min
meet the judges

Simon Hadfield Managing Partner DMCG Global Linda Wong Director, People MFA Gai Le Roy CEO IAB Keeley Pope Founder and CEO KPMR Robert Stone Chief People Officer Wunderman Thompson Australia Davanh Inthachanh Director of People and Culture Seven Andrew Sherman The Transition Coach Ellie Rogers ANZ Agency Director Facebook Belinda Lodge Founder and CEO Ipopulate Charmaine Moldrich CEO OMA Shiva Kumar Head of Brand Marketing & Communications LinkedIn Pauly Grant Chief Talent Officer Publicis Groupe…