Business & Finance

AdNews August 2017

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

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6 Issues

in this issue

2 min.

Marketing needs to up its game and get more influence within business, but it can feel like preaching to the converted when advertising, media and marketing professionals talk about it amongst themselves. To convince others in the business of marketing’s value as a growth driver, the discussion really needs to be had with other functions, with the CFO, the CEO, and beyond, if anything is really going to change. So how is marketing regarded within organisations by peers and other functions? We decided it was time to give marketing a 360 review. With the promise of anonymity for all, we set about asking HR leaders, CTOs, corporate comms leaders, CFOs, and more, what they really thought about their peers in marketing. Sometimes it was good. Others offered a pretty damning assessment. There will…

1 min.
optus brings national geographic down under

Optus has bolstered its content offering to mobile customers with the launch of an exclusive National Geographic app that users can stream on demand without data charges. The app provides video, photography and articles from the global documentary media company and is an expansion of the content deal with National Geographic channels on Optus TV. This is not the first time the telco has expanded its mobile content; the past year has seen three times more additions after Optus began using exclusive coverage of the English Premier League as a hook for users. Speaking with AdNews shortly after the Nat Geo app launch, Optus CEO Allen Lew said it was important for the telco to go beyond sports to factual content. “For a sports fan, it’s not just to give you a good network…

1 min.
aussies can't recall ads, but is it digital's fault?

We might be a forgetful bunch, but surely that’s not the reason almost two-thirds of people can’t remember brands or ads. A recent Magnum Opus Partners Survey, carried out by Think Global Research, polled 1,500 Australians on their ability to recall brands and advertising. What it found was 857 people – 57% of the sample – couldn’t indicate a single ad that they could remember feeling positive about. Even more, 66%, couldn’t recall one ad they disliked compared to previous survey that found several ads consumers hated. “It’s very obvious from the results that consumers today seem increasingly underwhelmed by the advertising on offer,” Magnum Opus Partners agency director of strategy Stephen Yolland said. Yolland blames the ‘$2 billion push’ into digital away from ‘traditional’ for the fall in product and brand awareness compared to…

1 min.
the end of seven’s amber harrison trial

It likely won’t be the last we hear of this case but the NSW Supreme Court ruled in favour of Seven West Media that Amber Harrison, the former lover of CEO Tim Worner, had breached a settlement deed and ordered her to pay “hundreds of thousands of dollars” in costs, after she walked away from the legal stoush on the eve of the three- day hearing. Harrison described it as “brutal corporate bullying’ and the case has polarised public opinion with many criticising Seven West Media over the way Harrison alleges she was mistreated.…

1 min.
pandora unplugs

Music streaming service Pandora hit stop on its Australian and New Zealand operations on 31 July. The closure was first announced end of June along with the news Tim Westergreen, the founder of Pandora, would also step down amid a leadership reshuffle and CFO Naveen Chopra would be interim CEO. In the end, Sydney-based founding director, business development and partnerships head at Pandora, Rick Gleave, was the last to switch off the lights in mid-July after winding down all the deals. He was also the first to switch on the lights in 2012. Pandora has a global user base of 80 million people with the number touching 1.2 million in Australia. It rolled out a subscription model here late last year to complement its ad-funded platform but had yet to roll out its…

1 min.
ninja hops, climbs and jumps its way to ratings gold

Nine's Australian Ninja Warrior continues to leave all other shows in its wake, with every episode cracking more than 2 million national viewers. The show has dominated ratings since its launch in mid-July, and doesn't seem to be slowing down. It premiered to 2.33 million viewers and followed with 2.27 million, meaning it had the top two entertainment programs of the year. It's also providing Nine with a halo effect. 60 Minutes, which follows Ninja, has been gaining viewers week-to-week since the debut, pulling in upwards of 200,000 more viewers than its competitor, Seven's Sunday Night. But what is making the show such an epic ratings hit? According to Nine, the show has a clear cross-generational appeal. Nine head of content production and distribution Adrian Swift says it comes down to families being able…