Business & Finance

AdNews April 2019

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

Yaffa Publishing Group PTY LTD
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6 Issues

in this issue

3 min.
editor’s letter

AdNews prides itself on being a positive and constructive force within the fiercely competitive and crowded trade press landscape. We have always taken a hard-line when it comes to defamatory comments on stories; we steer away from clickbait news (and opinion pieces) that some of our rivals indulge in and ensure we have control over content by not allowing anyone to simply ‘upload’ a press release on our site. While we never shy away from the truth, hide who lost out in a pitch or fail to tackle big industry challenges, it’s been important for us not to get lost in some of the doom and gloom and look for the upside. Plenty of our front covers could have taken a turn towards the darker side on certain topics – including…

5 min.

To reflect this issue’s feature that looks at mental health across the sector, it seemed the perfect fit to involve the Youngbloods, a not–for–profit group of young talent which aims to empower a new generations of professionals, “to kick arse in advertising”. An industry committee powered by The Communications Council, the members are largely aged 30 and under and work within some of the country’s top agencies, including The Monkeys, Saatchi & Saatchi, The Brand Agency, Publicis, CHE Proximity and more. Recently, Youngbloods shook up its internal structure from being four disconnected states, working separately with different missions, to a national, more cohesive structure. AdNews editor, Pippa Chambers, spoke with the Youngbloods to find out about the process of creating the cover, what the group stands for and why mental health is such…

2 min.
have you been spotted?

Netflix’s big brolly To promote its new series, The Umbrella Academy, Netflix worked with We Are Social to install a giant umbrella at Merewether Beach in Newcastle. GroupM teamwork GroupM’s Power of One Day raised funds to support youth charity Backtrack. Adland and UnLtd clash With the help of adland, UnLtd raised $135,000 for charity through its annual Big Clash. In Sydney, Team Tech took the trophy home for the men, while Agencies won for the women. In Melbourne, Media Owners dominated in both the men's and women’s round. AdNews back in the studio PHD and Bohemia execs joined AdNews in our monthly NGEN podcast. Fearless Girl in Federation Square The iconic Fearless Girl statue from New York was planted in Melbourne by Maurice Blackburn Lawyers. The law firm commissioned US artist Kristen Visbal to replicate McCann’s original work…

10 min.
peter vogel: larger than life

Wavemaker CEO, Peter Vogel, known in the industry for his larger than life personality, big hands and little quirks, has always been motivated by the next challenge. Whether it’s building a business, redeveloping an agency position in market or managing the merger of two global powerhouses, Vogel doesn’t shy away from a tough task. Insiders describe his work ethic, loyalty to his staff, and his commitment to the growth of the Wavemaker business as some of his most notable traits. The former surfer–turned media boss, hailing from the South African ocean–side town of East London, has grown into one of the most respected and boisterous agency CEOs in adland. Spending his youth playing rugby, or just about any other sport, and surfing on weekends, Vogel described his early life in the 70s and 80s…

10 min.
breaking bvod

Ask anyone in media and they’ll tell you the TV landscape is undergoing significant change. The decline in linear broadcast viewing has had a direct impact on advertising revenue for the major networks as more viewers look to ad–free, streaming platforms like Netflix as the bingewatch epidemic has firmly taken hold. In addition, other online video players such as YouTube and Facebook have continued to drag eyeballs away from the traditional TV set. Despite this, there is a rapidly emerging medium that looks set to support TV and provide advertisers and broadcasters with a new and consistent revenue stream. Broadcast Video On Demand (BVOD) has arrived and, in a nutshell, encompasses the catch–up services from the major Australian TV networks. However, every network is different. Mandatory sign–ins, where a user is required to input a…

1 min.
the stats – thinktv

In 2018, ad revenue surged by 43%, according to ThinkTV’s latest advertising revenue report. The data provided by Nine, Ten, Seven and Foxtel has already indicated advertisers are ready to embrace the platform, with expectations for 2019 set to be close to double the revenue. Broadcasters are also getting viewing uplifts to individual programs of as much as 20% from their BVOD viewing figures. OzTAM (video player measurement) VPM data shows that on average two–thirds of BVOD is watched on–demand, a third is live streamed, and the volume of BVOD viewing leapt 63% year–on–year in 2018.…