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AdNews September - October 2020

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

Yaffa Publishing Group PTY LTD
$4.94(Incl. tax)
$22(Incl. tax)
6 Issues

in this issue

2 min
lockdown hacks with dacks

The best advice I can give for working from home is to follow the same routine as a day at the office. Get up, get dressed in business clothes (turn your back on those tracksuit pants, they are for relaxing) and sit down. Take your eye off the couch, sit up straight, concentrate. Get on with what you do best. When the work day ends (and be strict on the timing of that), get changed into non-work clothes. Home life resumes. It worked well for me as a foreign correspondent operating out of a house with dodgy communications and a dangerous pedestrian streetscape. But what about life? Homes are for living, not working. Relaxing, for creative pursuits and for socialising. The invasion of professional life into the home, where it already had something of a beachhead…

2 min
adland s next chapter

Likely to go down in history as one of the most unprecedented years to date, AdNews called on VCCP to create a cover that reflected this edition’s investigation into the question on everyone’s lips: What’s next for adland? What were your initial thoughts on the brief at hand? It was both exciting and overwhelming. There was such a wealth of ways in, ranging from dystopian media landscapes to more optimistic industry transformation. Post first brief chat, what went through your mind(s) and what were the next steps you took as a team? The whole creative team had a crack at the brief, exploring directions inspired by the thought-leadership of VCCP’s Charles Vallance, the WFH experience, to the more emotional aspects of the pandemic’s impact. How did you know you’d landed on the best concept? The short…

1 min
ikon’s experience architect

Time in current role/time at the company: 15 dog years. How would you describe what the company does? Houses a pawthera of talented individuals who give me belly rubs and leftover catering. What do you do day to day? Sourcing quality content for my IG handle @sigmundthedestroyer. When I am needing a space place, I sleep in daddy’s drawer. Define your job in one word: Ruff. I got into advertising because: Nice people = more pats. Also, the food is free. Who is your right-hand human (who guides you day to day)? Daddy Will, he is on poop patrol and feeds me the leftover catering. Whose job have you set your sights on in the future? Roy Morgan – he knows everything about everyone. You never know when that will come in handy. Where do you turn for…

4 min
succeeding this holiday season on social

“It is critical for brands to resonate with their audiences ... to succeed in social advertising during the holiday season” This year has seen rapid acceleration towards digital with much of the world moving online amid the COVID-19 pandemic. To succeed in this new normal, brands need to be front and centre where their customers are — on social media. This holiday season, more than 70% of consumers plan to do more than half of their holiday shopping digitally and 50% of consumers say they will spend the same or more on holiday shopping than last year. So how can brands leverage social media as a tool to boost sales? The state of social Social media has transformed how people connect with one another and how they engage with their favourite brands. It has…

16 min
ecommerce accelerated: social media advertising through the pandemic

Social media companies did, unsurprisingly, better than traditional media owners in weathering the impact of the COVID-19 pandemic, and more briefly the bushfire crisis, on their advertising revenue. Brands turned to the platforms, particularly Instagram and Snapchat, for their ability to provide cost-effective, quick ways to reach customers who were spending less time around their brick-and-mortar stores and more time on screens. As we entered weeks into the pandemic, particularly during strict stay-at-home orders in March and April, people weren’t just using platforms to keep themselves entertained, they were increasingly shopping online, and platforms that rolled out tools to make this experience easier benefitted the most. Like almost all media channels, social media experienced a surge in users as people were stuck at home to slow the spread of COVID-19. In…

13 min
inside tiktok’s australia launch

Many members of the local TikTok team have yet to meet face-to-face, separated by the pandemic which came just before the business’ official launch earlier this year. However, they’ve still been busy working to build the platform’s local presence as its popularity surged under global lockdowns, throwing it in the spotlight of both governments and competitors. The video-sharing app opened its Australian office in June, headed by former Google executives Brett Armstrong, as general manager for global business solutions, and Lee Hunter, as general manager. Speaking to AdNews, Armstrong says the Sydney-based team has been flooded with demand from advertisers as the app blew up globally during the early phases of the pandemic with people using its viral challenges to stay connected and entertained while under strict stay-at-home orders to slow the…