Business & Finance

AdNews July 22 2016

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

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6 Issues

in this issue

3 min.
it’s the end of an era, but it’s one we’re very excited about

If you haven’t already heard, from September we’re taking AdNews monthly. This is the last fortnightly edition, and it’s a belter. We’re exploring Pokémon Go, looking closely at Teltra’s new brand campaign, we’ve got a profile interview with Domino’s digital chief, and features on the sexier–than–it–sounds email marketing world and retail marketing. Our first monthly edition will come out in the first week of September. Going monthly is probably something we should have done earlier. No one knows more than our readers that the way people consume content is changing. Print’s place within that has shifted so it’s not a move which requires much explanation. We know there’s still a place for a premium print product and it will remain a strong part of our offering for years to come, but…

1 min.
pick of the week

BRING IT ON BONDS LEO BURNETT MELBOURNE Radio personality Hamish Blake and his fashionista wife, Zoe Foster-Blake, are battling it out in Bond’s latest commercial launching its cross–category sports range. In the ad, the celebrity couple go head–to–head in their activewear, skipping, punching and even twerking. The spot challenges the trend of serious sports advertising by showing the lighter side of a little competition. WATCH THE AD YOURSELF Use the viewa app to scan this page to watch the ad. Just hover over the pages with the viewa logo. It’s fun.…

1 min.
the week in numbers

3.4% In the 2015/16 financial year, media agency bookings increased 3.4% to $7.14 billion $32m APN Outdoor is tipped to spend more than $32 million on acquisitions in Queensland's and Victoria's markets 5% BBC Worldwide posts 5% sales growth in Australia and New Zealand $28bn Pokémon Go has seen Nintendo's market cap rise to $28 billion 24% of influencers said they would prefer to see no brands on Snapchat 51% of online purchases in the US are influenced by Facebook 67% of those who have shown an interest in Pokémon Go are aged 18-34 742% Since the release of Pokémon Go digital content engagement around augmented reality increased 742% YOY 8/10 Eight out of 10 people agree movies often create conversation 2% Media agency bookings of TV space in the 2015/16 financial year dropped 2% YOY…

2 min.
news wrap

GRUEN RETURNS Everyone’s favourite advertising show, Gruen, will make its much anticipated return to the small screen on 3 August. The ABC show is hosted by Wil Anderson, and features Leo Burnett Australia non-executive chairman Todd Sampson and Network Ten executive GM Russel Howcroft. Fan favourite segment The Pitch is also set to return – where Australia’s top creative agencies battle it out over challenging briefs. IN HOT WATER Telstra is being taken to the Federal Court by The Australian Olympic Committee (AOC) over allegations its adverts are misleading and imply the telco is an official Olympic sponsor. The AOC claims Telstra’s 'I go to Rio' ad is an attempt to deceive Australians into believing it is a sponsor of the Australian Olympic Team and breaches Section 36 of the Olympic Insignia Protection…

1 min.
most viewed

1. AUSSIE BRANDS CATCH ON TO POKÉMON GO Australian brands were quick to get on board with the Pokémon craze. 2. VODAFONE TO CALL MEDIA REVIEW, BOHEMIA PUT ON HOLD Vodafone is set to begin a review of its media planning and buying business. 3. BRANDS WARNED TO BEHAVE ON SNAPCHAT If you’re a brand on Snapchat, you have to play by the rules. 4. COUNTRY ROAD’S PATH TO PROGRAMMATIC Country Road marketer aims to create a single view of its customers using Facebook and loyalty program data. 5. HOWCROFT HITS BACK AT VICE CLAIMS, SAYS TV TOP MEDIUM FOR MILLENNIALS The mighty defender of TV wants Vice to know TV is more important than ever. 6. CHRIS HEMSWORTH’S EGO IS THE STAR OF FOXTEL’S LATEST ADS Do we even need to question why the new ads from Foxtel are so…

3 min.
will telstra's brave marketing push trump its network woes?

Telstra has unveiled a major brand shake–up to mark its move from “telco to techco” but with ongoing service outages across its network, there are questions whether it can repair its reputation damage with brand ads. The work, launched this week by Sydney creative agency, The Monkeys, uses the tagline “Thrive On” and aims to highlight the benefits the telco's investment in technology has for consumers, business and society at large. Telstra announced in June it was committing an extra $250 million in order to strengthen its network, but the creative work is not a direct response by the brand to address network concerns following a number of high profile outages earlier this year. The Monkeys CEO Mark Green noted the work started over nine months ago, however, Telstra group executive of media…