Business & Finance

AdNews March 2017

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

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6 Issues

in this issue

2 min.

As a broadly left-leaning, liberal industry, the politics of Donald Trump, UK Brexit and One Nation's Pauline Hanson, don't resonate with most people reading this. There's always exceptions of course and politics is never black and white. Part of the problem is that it is almost always white – and it feels increasingly so as the far -right gains momentum globally. In advertising we have seen multiculturalism become a talking point in the headlines, thanks largely to Meat & Livestock Australia and The Monkeys recent ads. It isn't the only brand tackling it but it is the most vocal. That means headlines and discussion and hopefully progress. There was also the Australia Day outcry around a billboard that depicted two Muslim girls wearing the hi-jab, that also earned headlines. Thankfully, so…

1 min.
bohemian rhapsody

M&C Saatchi acquired Bohemia in February in a deal that sees the media agency cut ties with WWP AUNZ, which previously held a 24% stake in the agency. The deal, which was announced for an undisclosed sum, brings Bohemia and its media planning and buying capabilities into the M&C Saatchi group alongside CX firm LIDA, innovation unit Tricky Jigsaw and PR agency Hidden Characters. Bohemia is understood to have been in the market for a while, and M&C Saatchi has been looking for opportunities to further diversify its business. The deal has been in the planning for nine months. Bohemia has shed a number of large client accounts in the past 12 months including Vodafone, Quick Service Restaurants and Lion, but its client roster includes Aspen Australia, Best & Less, Caltex, News.com.au, Open…

1 min.
nova tunes into podcast revolution with major deal

No media channel remains safe when standing still and Nova is ensuring it keeps moving with new deals. Hot on the heels of its brand overhaul and refreshed aesthetics, the commercial radio network inked a deal with podcast powerhouse Acast. The Swedish podcasting platform hosts content from major publishers such as The Guardian and The Financial Times. Swedish firm Acast, a curated platform for podcasts, aims to connect listeners, podcast creators and advertisers 'in a fully integrated, one-stop shop'. Nova Entertainment CEO Cathy O'Connor said the partnership demonstrates Nova's multi-platform ethos and innovative thinking and shows Nova is more than just radio stations. It allows for dynamic ad serving within podcasts adn Nova will also have a sales team on the ground. Speaking to AdNews, CEO of Acast, Mans Ulvestam,…

1 min.
inside facebook’s walled garden

The industry has welcomed a long-overdue move from facebook to agree to have its metrics externally audited by a third party. The move follows several admissions of misreporting to advertisers that led to marketing professionals calling for the social media company to provide more transparent figures. Facebook first identified a mistake in its ad metrics in 2016, admitting it overstated its video view metrics for around two years. The admission fuelled the debate around digital players’ ‘walled gardens’, which continued to kick on as the business announced more flaws in its reporting and a number of steps to tackle it. The pressure on Facebook was stepped up last month when Procter & Gamble CMO Marc Pritchard declared he wouldn’t work with any publishers, including Facebook, if they did not comply with Media…

1 min.
ddb melbourne’s new md

DDB Melbourne has undergone an overhaul of its structure, naming Kate Sterling as its group managing director, replacing David Brown who has left the group. Sterling returns to DDB Melbourne after spending nearly two years at Penso as MD and a stint client side as marketing manager at job site Seek. The management restructure follows a number of changes that have taken place at DDB in recent months, including the exit of its chief creative officer Darren Spiller. Spiller recently reappeared at Host as its first chief creative officer. As well as this, DDB Melbourne also saw the departure of the award-winning Devondale account, which was handed to Saatchi & Saatchi after a competitive pitch.…

2 min.
brand safety not guaranteed

Advertisers have been warned that placing ads on YouTube always poses a reputational risk and the best way to ensure a brand safe environment is to consider premium, locally produced publishers that have stringent vetting procedures in place. British newspaper The Times revealed that several high profile UK brands, including Jaguar Land Rover, Mercedes-Benz, HSBC and Disney, have had online ads unwittingly placed against content by terrorists sympathisers, white supremacists and pornographers on YouTube and other websites. AdNews discovered local brands Foxtel, Unilever and Pizza Hut, were also being exploited. One example AdNews found had Optus and Energy Australia ads placed around a 25-minute video titled 'Islam will enter every house', featuring Abdur Raheem Green - a controversial Islamic preacher that the Australian government had previously banned from entering the country in…