Business & Finance

AdNews September 2017

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

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6 Issues

in this issue

2 min.

When it came to creating the almighty AdNews Power 50, various ideas and themes sprung to mind. Should we make it the ‘Amazon’ issue perhaps? Zone in on the US multinational e-commerce beast and its potential power and influence on our market, get under the hood and pick apart the ways it’ll rupture countless elements of our media landscape? If it’s secured a country manager, a huge warehouse in suburban Melbourne, is hunting for ‘thousands’ of jobs – not to mention its SVOD offering Amazon Prime taking off and Amazon Music about to launch here, surely such unstoppable power could even make it number one when it comes to market influence, no question? But no. It just didn’t feel right for many reasons. While Amazon’s tendrils are in – soon to be…

1 min.
the melbourne merry-go-round

The Melbourne creative industry has undergone a huge shake-up in the last three months with the arrival of The Monkeys, Thinkerbell, The Hallway and now possibly The Works, following its acquisition by digital consultant RPX. The hunt for staff is on and has kicked off a wave of departures that have left M&C Saatchi Melbourne and Zoo Melbourne on the search for new managing directors. They are competing with Thinkerbell and The Monkeys who are also looking to grow their operations. Most recently, The Monkeys poached top talent from Clemenger Melbourne in Paul McMillan and Michael Derepas for its CEO and head of strategy positions, leaving Clemenger on the search for new management. Mark Watkin left BWM Dentsu Melbourne, tipped to pick up a partner position at Zoo. Clemenger’s top creative Ant Keogh…

1 min.
the great amazon arrival

Amazon’s imminent arrival has been the source of much speculation throughout the industry, as well as many sleepless nights for Australia’s most dominant retailers. In August, it was finally revealed that Rocco Braeuiniger will be promoted from within Amazon to fill the role of country managing of the Australia operations. German-born Braeuniger joined Amazon in 2006. The news came days after AdNews revealed that the tech giant is on the hunt for more than 230 members of staff across the Australian business as a whole. AdNews also revealed that Amazon was looking to launch its music streaming service, Amazon Music. Not put off by the demise of Pandora and the closure of SoundCloud’s physical office in Sydney, it’s looking for a head of digital music for Australia to drive the roll-out…

1 min.
vogel takes ceo spot; hier remains and mccraith exits

Peter Vogel is set to return to Australia to take up the CEO spot at the merged Maxus and MEC entity, known as GroupM’s ‘NewCo’. The management shake-up sees current CEO MEC Australia James Hier appointed as chief growth and product officer for NewCo, reporting to Vogel. CEO of Maxus ANZ Mark McCraith (below) will exit. His next move is not yet known. In June GroupM revealed it was merging the global operations and teams of two of its leading media agencies MEC and Maxus. Some MEC and Maxus staff were said to be rattled by the surprise merger news at the time. Vogel, who had been the MEC APAC CEO since mid-2015 and prior to that was MEC AUNZ CEO for more than six years, will lead a new Australian and New…

1 min.
same-sex marriage plebiscite: advertisers ‘say no to no’

As the same-sex marriage plebiscite is being run by the Australian Bureau of Statistics and not the electoral commission, the floodgates have been opened to hateful messaging spewed by parties and supporters of the ‘No’ campaign. Opposition leader Bill Shorten was first to criticise the postal vote, holding Prime Minister Malcolm Turnbull responsible for enabling advertising to “vilify and demean” the LGBTI community. In response, creative agency The Royals started a campaign to get other creative agencies to reject working for parties that support the ‘no’ vote against marriage equality. However, a week after hundreds of advertising agencies vowed to not support the fight against marriage equality, ads begun to emerge with slogans like “Stop the fags” and “Homosexuality is the curse of death”, crushing any hopes Turnbull had for a “respectful debate”.…

1 min.
tv viewing rises as social starts to grate

The latest consumer survey from Deloitte left professor Mark Ritson smiling from ear-to-ear when it found television is the primary form of media entertainment in Australia. For the first time, social media use and perception dropped, particularly among older millennials (28-33), referred to in this study as social media pioneers. TV is the most trusted platform for advertising after word of mouth and online reviews, well ahead of social media, news, magazines, radio and billboards. It also found that TV consumption is actually rising, with the average Australian watching 17.5 hours of TV content each week, up from 17.2 hours in 2015, with older Australians increasing their viewing the most; baby boomers watched 1.3 additional hours more. This is partly driven by the rise of SVODs and smart television watched. The survey polled…