EXPLOREMY LIBRARY
searchclose
shopping_cart_outlined
exit_to_app
category_outlined / Business & Finance
AdweekAdweek

Adweek

September 23, 2019

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

Country:
United States
Language:
English
Publisher:
Adweek, LLC
Read Morekeyboard_arrow_down
SPECIAL: Get 40% OFF with code: BIG40
BUY ISSUE
$12.75(Incl. tax)
SUBSCRIBE
$157.94(Incl. tax)
33 Issues

IN THIS ISSUE

access_time1 min.
in adweek history february 1989

1988, tobacco giant R.J. Reynolds hit on an idea to regain market share for its struggling Camel brand—a camel. His name was Joe and he was a cartoon. He was also among the most successful, controversial and ultimately derisive campaigns in advertising history. Modified from a character that Reynolds had first used in France in 1974, Joe Camel starred in McCann-Erickson-created ads that showed the anthropomorphic dromedary shooting pool, driving convertibles and getting the ladies. Reynolds was thrilled. So, it must be said, was Adweek, which is celebrating its 40th anniversary this year. “Camel’s cartoon mascot is threatening to replace [Budweiser’s] Spuds MacKenzie as consumers’ favorite commercial animal,” we gushed. And he surely was—but the FTC and the AMA countered that the only thing Joe was doing was getting kids…

access_time3 min.
fall premiere pandemonium

When the 2018–19 TV season began a year ago, ABC only premiered half of its fall shows during that first week, choosing instead to stagger its fall rollouts over a month. That decision was made in part to give some breathing room to the seven new shows it was rolling out and also because ABC was committed to airing the American Music Awards during the third week of the season, which would have disrupted its Tuesday schedule. This year, however, things have changed drastically. ABC is rolling out 20 of its shows during premiere week (an additional series, Dancing With the Stars, debuted a week earlier). The only remaining fall program, Kids Say the Darndest Things, arrives the following week. “It’s absolutely a strategy to put most of our efforts into a concentrated…

access_time1 min.
one week, 64 broadcast premieres

MONDAY, SEPT. 23 THE GOOD DOCTOR (ABC); THE NEIGHBORHOOD, BOB HEARTS ABISHOLA, ALL RISE, BULL (CBS); 9-1-1, PRODIGAL SON (FOX); THE VOICE, BLUFF CITY LAW (NBC) TUESDAY, SEPT. 24 THE CONNERS, BLESS THIS MESS, MIXED-ISH, BLACK-ISH, EMERGENCE (ABC); NCIS, FBI, NCIS: NEW ORLEANS (CBS); THE RESIDENT, EMPIRE (FOX); THIS IS US, NEW AMSTERDAM (NBC) WEDNESDAY, SEPT. 25 THE GOLDBERGS, SCHOOLED, MODERN FAMILY, SINGLE PARENTS, STUMPTOWN (ABC); SURVIVOR (CBS); THE MASKED SINGER (FOX); CHICAGO MED, CHICAGO FIRE, CHICAGO P.D, (NBC) THURSDAY, SEPT. 26 GREY’S ANATOMY, A MILLION LITTLE THINGS, HOW TO GET AWAY WITH MURDER (ABC); YOUNG SHELDON, THE UNICORN, MOM, CAROL’S SECOND ACT, EVIL (CBS); THURSDAY NIGHT FOOTBALL PREGAME SHOW, THURSDAY NIGHT FOOTBALL (FOX); SUPERSTORE, PERFECT HARMONY, THE GOOD PLACE, SUNNYSIDE, LAW & ORDER: SVU (NBC) FRIDAY, SEPT. 27 AMERICAN HOUSEWIFE, FRESH OFF THE BOAT, 20/20 (ABC); HAWAII FIVE-O,…

access_time4 min.
instant textification

With a 99% open rate, it’s a wonder why texting hasn’t become mass-adopted by brands. Some companies already reach customers via text by offering them discounts and other benefits, but digitally native companies like Brightland, Lively and Trade Coffee Co. are using texting to help customers with their subscriptions, offer them recipes and provide other tips. Texting gives digitally native brands a chance to get closer to their customer while keeping marketing costs low on other fronts, like paid media. With more than 115 million people in the U.S. expected to buy at least one item on their phone this year, according to eMarketer, reaching customers via text presents an opportunity to either get them to shop or amp up their brand loyalty. Reaching consumers where their attention lies It’s not the first…

access_time3 min.
gdpr slams eu ad-tech world

Since May 2018, General Data Protection Regulations (GDPR) have been enforceable across the EU, with ad-tech companies both big and small now facing fundamental questions over their core functions. The main questions focus on how the online ad ecosystem transfers audience data between players and casts doubt over their value proposition. While some data protection watchdogs have attempted to adopt a more market-friendly stance, others are increasingly baring their teeth. For instance, in the Republic of Ireland, where the majority of scaled U.S. digital behemoths have housed their EU headquarters, the Data Protection Commission (DPC) is simultaneously investigating Google, Facebook, Twitter and Quantcast for GDPR compliance. At the vanguard of this movement has been Brave, an emergent web browser that wants to challenge the current default means of behaviorally targeted advertising, which…

access_time1 min.
gdpr guidance on data sharing

The question of how data, and not necessarily user identity, is at the core of how the ad-tech ecosystem can continue to enjoy the upward swing it has seen over the course of the last 10 years. In Article 28(3) of GDPR, recommendations for contract provision between those companies handling what is deemed as sensitive consumer data are legislated for. Per the terms of the act, contracts between data controllers (typically these are first parties, such as a brand or publisher) and processors (oftentimes ad-tech companies) should agree on certain principles: The subject matter, duration, nature and purpose of the data processing; the type of personal data being processed; the categories of data subjects whose personal data is being processed; the obligations and rights of the controller.…

help