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AdweekAdweek

Adweek

May 20, 2019

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

Country:
United States
Language:
English
Publisher:
Adweek, LLC
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33 Issues

IN THIS ISSUE

access_time1 min.
a wild ride

THIS YEAR’S UPFRONTS week has wrapped up, and it was one for the ages. Both NBCUniversal and WarnerMedia devoted significant portions of their presentations to touting their upcoming streaming services, yet shared no concrete details about what content will appear in either one. A newly spun-off Fox Corp. promised “laser-focus” on clients as its competitors have bulked up, particularly Disney, whose first combined upfront was super-sized (two hours and 19 minutes!) as it stressed the importance of all the new brands in its portfolio. That was in stark contrast to WarnerMedia, which said it would begin to blur the branding on several of its networks (“TBS, TNT and truTV are stronger if we’re less bound by a single brand position or genre,” said WarnerMedia’s Kevin Reilly). CBS alluded to a…

access_time1 min.
the week in emojis

TACO BELL IS OPENING A BOUTIQUE, BRANDED HOTEL CALLED THE BELL.UBER’S LATEST FEATURE GIVES CUSTOMERS THE OPTION TO REQUEST THAT THEIR DRIVERS DON’T TALK TO THEM.HERSHEY’S IS CHANGING ITS 118-YEAR-OLD CHOCOLATE BAR DESIGN.…

access_time1 min.
in adweek history dec. 1, 1980

Long before a modified DeLorean took Marty McFly back to the future, it was the future. In late 1980, America was abuzz over the DMC-12, the stainless-steel roadster with the gull-wing doors slated to go into production in January 1981. While the DeLorean Motor Company worked to finalize its dealership network, Adweek—which is celebrating its 40th anniversary this year—was all revved up over which of 100 possible agencies would land the $25,000 car’s $7 million advertising account.“We’ve gotten calls from all over the country,” a DeLorean spokesperson told us.Advertising would be the final touch to a dazzling project begun by John DeLorean, the father of the muscle car who abandoned Detroit to build the car of tomorrow. In the end, however, he’d make only 9,200 of them. In 1982, DeLorean…

access_time4 min.
the war on fingerprinting

Google’s intended changes to how advertisers can target and track users in its market-leading Chrome browser were made apparent this month.The updates announced at Google Developer I/O will require publishers to declare their cookies as same-site or cross-site using the SameSite attribute, the latter category deemed as less respectful of a user’s privacy, per the web giant’s assessment.While this is in some way short of earlier fears that Google would turn on “Do Not Track” by default—a move that would emulate Apple’s stance in its Safari browser—its hardened stance on “opaque practices” will require an adjustment in the mindset of many advertisers, according to sources.In particular, Google’s crackdown on fingerprinting—a method often used by ad tech in environments where the normal functionality of cookies is depreciated—is one that has the…

access_time2 min.
brand yourself online

Anyone in the market for a new job, whether it’s as a new grad entering the workforce or as a professional looking for a change mid-career, is going to need a tip-top, flashy website that makes a company want to know more.But since it’s easier to type that than practice it, David Lee, CCO of Squarespace and Cindy Lewis, growth marketing lead for Square eCommerce (formerly Weebly), explain what makes a professional website look great.THE BASICS FOR LOOK AND FEELBefore getting into the nitty-gritty elements, Lewis said the three basic elements a website should contain are easy navigation, clear and direct headlines and attention-capturing images. When it comes to the actual content of the website, Lewis recommends including a resume or portfolio, as well as contact information and a bio.…

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do’s and don’ts

DO MAKE YOUR WEBSITE “REFLECT YOUR PERSONALITY,” Lewis said. It should include more than just your resume or your accomplishments. It needs to show what you can bring to the industry you’re in (or want to break into). “Give potential employers or clients a glimpse of the person they’ll be working with,” Lewis said. “Overall, the goal is to do a good job telling your story.”DON’T OVERLOOK THE URL. Lewis said it’s one aspect of your website that travels to other parts of your professional life as well, like social media, resume and business cards. “Not only is this connectivity something a lot of people forget to consider when they’re choosing a custom domain to purchase, but a bonus snag in the decision is what happens when you want to…

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