A GREAT BRITISH WOMAN BREATHING LIFE INTO A GREAT FRENCH BRAND
THIS WEEK, WE celebrate the highest-achieving women in the automotive industry – a list topped by Citroën CEO Linda Jackson. Before she took charge of the famous French brand four years ago, it was drifting in mediocrity, lacking the creative spark and flair for which its entire reputation was founded, with a so-so range of decent but uninspiring cars. The Citroën of today is very di.erent indeed. Less important than the fact cars such as the C3 Aircross and Cactus are better than Citroëns immediately before them is that they are di.erent and interesting, likeable in their own ways, with real reasons to buy them. As Steve Cropley discovers when shadowing Jackson for the day (p56), that Citroën of 2018 is so di.erent is no surprise under her leadership. The brand she…