FERRARI NEEDS TO BECOME CONSISTENTLY GOOD AGAIN
THE NEW PORTOFINO is a 3.5-star Ferrari (p24). When was the last time we could say that? Actually, less than a year ago, when Ferrari put a V8 engine in its GTC4 Lusso. A blip or more serious? Since Luca di Montezemolo, the very embodiment of the brand, left Ferrari as chairman in 2014, replaced by the more enigmatic Sergio Marchionne, significant shifts in strategy have occurred: more turbo engines, more derivatives, evolved replacement models rather than wholesale reinventions, and an SUV (sorry, ‘FUV’: Ferrari utility vehicle) and hybrids coming soon. And for the first time in a generation, some Ferraris are coming up short. Not great timing when rivals old and new are turning out world-class machines every single time. Maranello’s response? The 488 Pista (p16), a significantly improved version of…