DO £3M CARS FIT WITH A DESIRE FOR INCLUSION?
PITY THE POOR billionaires of the world as they face being tempted by some outlandish project cars. Take our news pages this week: Mr or Mrs Billionaire could easily drop nearly £9 million if they pay a visit to their local McLaren, Bugatti and Bentley dealers. Oh, and if the cars weren’t all sold out. Leaving aside how manufacturers distinguish themselves in this small pool (what’s one £3m car compared with another?), there’s an interesting sociological angle to all this. At one point, does it become a bit distasteful? Don’t get me wrong. No one wins in a race to the bottom and I’m fascinated by how these machines perform. The technological progress that car makers achieve is staggering. The Bugatti Veyron felt like a once-in-a-lifetime high-water mark yet here we are,…