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Conscious CompanyConscious Company

Conscious Company

Winter 2019

Conscious Company is a bi-monthly magazine for and about individuals, companies, and social entrepreneurs who use the power of business as a force for positive change in the world. Through CEO interviews, how-to articles, and thought-leadership essays from experts, we enable and inspire a community centered around purpose-driven work.

Country:
United States
Language:
English
Publisher:
Conscious Company
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4 Issues

IN THIS ISSUE

access_time4 min.
editor's note

  CEO’S NOTE: CHEERS TO FOUR YEARS! As of this issue, Conscious Company magazine will mark four full years of being on stands nationwide. Those four years have seen our little company through tremendous transition, including an acquisition, launching our Conscious Company Leaders Forum and World-Changing Women’s Summit, a new podcast — World-Changing Women — and membership for our community. We’ve said goodbye to wonderful team members and welcomed new faces onto our growing team. We’ve pivoted business models, lost clients, won major contracts, and tirelessly worked to make our products and our company better — all the staples of a good entrepreneurial journey.As I take the time to reflect on this journey and all of the challenges that we’ve overcome, I’m filled with the most profound gratitude because I know at…

access_time4 min.
it starts with you

  “You can’t use your work to lift people up and engage them if you yourself are not uplifted and engaged.” Tara-Nicholle Nelson puts the conscious in conscious leadership. She is the former Vice President of Marketing for MyFitnessPal, now part of Under Armour, and during her time there she grew their users from 45 million to more than 100 million. She is also the author of “The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier, and Wiser,” creator of the 30 Day Writing Challenge for Conscious Leaders, and an Entrepreneur in Residence with Lightspeed Venture Partners.As the founder and CEO of SoulTour, a personal growth and spiritual community, Nelson creates content and experiences that empower people to become more self-aware, transform their lives,…

access_time2 min.
morning pages

You might not consider yourself an artist, but Julia Cameron will convince you otherwise. For over 25 years, Cameron’s “The Artist’s Way: A Course in Discovering and Recovering Your Creative Self” has graced the shelves of countless creators, including Tim Ferriss of “The 4-Hour Workweek.” The cornerstone of Cameron’s international bestseller is the Morning Pages practice: starting each day with three handwritten pages of stream-of-consciousness thought.We sat down with Cameron to pick her brain about how innovation can arise from these top-of-the-day ramblings, and why creativity is essential for the conscious leaders who are redefining business as we know it.Are Morning Pages meant to be artistic?JULIA CAMERON: People think they should be artful, but your Morning Pages should be whiny. Write down what’s crossing your mind. They will seem to…

access_time10 min.
case study: tru colors brewing

It was a few days before Christmas 2015, and George Taylor could not believe what he was reading. Shane Simpson, a 16-year-old in Wilmington, North Carolina, had been killed in a gang-related drive-by shooting. Taylor didn’t even know his city had gangs, and he was so shocked and saddened by the killing that he vowed to do what countless others have tried to do with limited or no success: end gang violence in his community. “Take a moment to reflect on your own organization, specifically the parts of it that seek to create an impact. To what extent are the core revenue model and the impact you seek to achieve aligned?” Taylor, a man in his mid-50s, is an experienced entrepreneur and used that perspective to create a…

access_time9 min.
away with harm

Reducing gender-based violence has long been a focus of the social sector, but little thinking has been done about how these efforts intersect with business and finance.Criterion Institute, a nonprofit think tank that works to expand the number of people who see themselves as able to affect financial systems to achieve social good, launched a program in 2017 focused on using finance to address gender-based violence. One of the tactics Criterion has employed is supporting companies that are having a positive impact on gender-based violence.Gender-based violence is rooted in the power dynamics and imbalances that arise from assumptions about gender norms in any given circumstance — dynamics that are also influenced by factors such as race, ethnicity, and sexual orientation. Looking at how a given company impacts gender-based violence must…

access_time33 min.
35 world-changing women in conscious business

Real talk: the first woman ever to grace the list of CEOs of Fortune 500 companies was the late Katherine Graham of The Washington Post Co. in 1972, and as recently as 1995, there were zero — yep, zero — female CEOs of Fortune 500 companies. In 2017, the share of female CEOs of Fortune 500 companies reached an all-time high of 6.4 percent, with 32 women heading major firms, but that share fell this year to 4.8 percent after several high-profile women left their posts.The playing field is certainly not level yet, but that won’t stop us from celebrating the women on the front line of transforming business for the better. We introduced the first annual World-Changing Women’s Summit in February 2018, where 175 established and emerging female leaders…

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