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Conscious CompanyConscious Company

Conscious Company Spring 2018

Conscious Company is a bi-monthly magazine for and about individuals, companies, and social entrepreneurs who use the power of business as a force for positive change in the world. Through CEO interviews, how-to articles, and thought-leadership essays from experts, we enable and inspire a community centered around purpose-driven work.

United States
Conscious Company
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$12.68(Incl. tax)
$31.68(Incl. tax)
4 Issues


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CONSCIOUS COMPANY EDITORIAL EDITOR-IN-CHIEF Rachel Zurer ART DIRECTOR Cia Lindgren COPY EDITORS Robin Dickerhoof Shane Gassaway DIGITAL EDITOR Mary Mazzoni TRANSCRIPTIONIST Carla Faraldo NEWSSTAND CONSULTANT Curtis Circulation Company PRINTING Publication Printers COVER PHOTO Laura Eich CONSCIOUS COMPANY MEDIA CEO & CO-FOUNDER Meghan French Dunbar BUSINESS DEVELOPMENT MANAGER Kate Hermann EVENTS & OPERATIONS ASSOCIATE Nina Bernardin WEBSITE GURU Rolando Garcia CO-FOUNDER Maren Keeley INTENTIONAL MEDIA EXECUTIVE TEAM CHAIRMAN Robert Caruso MANAGING PARTNER John Morris CHIEF FINANCIAL AND OPERATIONS OFFICER Luc Fagerberg PARTNER Lindsay Zizumbo PRODUCER AND CURATOR, SOCAP Lindsay Smalling DIRECTOR, GOOD CAPITAL PROJECT Sharadiya Dasgupta CONTACT ADVERTISING advertise@consciouscomag.com SUBSCRIBE ONLINE consciouscompanymedia.com/subscribe WRITER’S GUIDELINES consciouscompanymedia.com/pages/submit-a-story GENERAL INQUIRIES info@consciouscomag.com PHONE 844.522.4768 www.consciouscompanymedia.comfacebook.com/ConsciousCoMag Follow us @ConsciousCoMag…

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on transformation

A few months ago, in a small, glass-walled conference room at the Impact Hub in Boulder, the entire Conscious Company Media staff gathered in person — a special event for our remote team. On the agenda for the week: yet another stab at articulating our company’s core values, purpose, mission, and vision. As a mission-driven company that exists to spread best practices around being a mission-driven company, we were acutely aware of the irony we were living in: we publish a chorus of voices extolling the importance of having a clear, co-created statement of what a company is really up to and why (see page 60), and yet we ourselves still lacked one that reflected our current best thinking. So we prepared to roll up our sleeves and dig deep into…

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how a texas used-car dealership became a conscious company

Steve Hall founded his Dallas-based used-car dealership at the perfect time. It was 2004, and the market was booming. Everyone wanted a better car, and thanks to high liquidity in the marketplace, it was easy to get financing. “We went from zero to about $70 million in revenue in our first three and a half years, and we were rated one of the fastest-growing companies in North Texas,” Hall says of the time after he founded driversselect. From the outside, things were looking great, but it didn’t feel that way. “My relationship with my wife was not good, and I hardly spent any time with my son,” Hall recalls. “I wasn’t doing anything socially. My sole focus was continuing to maximize the business in the short term, and I couldn’t figure…

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the blueprint to conscious leadership

Matt Lehrer, CEO of Teamwork Athletic Apparel, made it a practice to give low-interest loans to his employees — more than 500 loans over 15 years. To get a loan, employees had to create a household budget and share their goals for the loan. But Matt turned down a loan request from a single mother of three who wanted the money to help her ailing mother. Why? Because he was practicing true conscious leadership. As he coached his employee Anna through the application and budget process, they realized three things: she was motivated by shame, she couldn’t afford the loan, and she needed the money because she was under-utilizing her skills. Rather than giving money right away, Matt had a frank discussion with Anna about how she could be more connected…

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the power of taking center stage

Lynn Johnson started her professional career as theater teacher/artist. For years, she used the theater as a tool for community-building, social and emotional learning, and personal transformation. She and her wife, Allison Kenny, met while they were both teaching theater at a summer camp in 2002. “Almost as soon as we met, we decided that we wanted to create our own programming,” Johnson recalls. The pair ran children’s summer camps in the San Francisco Bay Area for the next six years. Then, out of pure coincidence, all the enrollees at one of their 2008 camp sessions were girls. Both Johnson and Kenny had backgrounds in girls’ educational programming and thought, “Wow, this is cool,” Johnson says. “We decided to make the theme that summer all about the magic and power of…

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how biggby coffee found its purpose

She waited until she was sure everyone had gone home for the weekend. Soon her office bore no sign that she had ever worked there. Next to her keys, she left a note on her desk so they wouldn’t try to reach her. She knew she was severing her relationship to these people forever; she hadn’t even given her work friends a chance to say goodbye. They would simply find her note on Monday and realize she was gone. But that didn’t matter to her; she just absolutely could not spend another day in this job. She turned off the lights and drove out of the parking lot into the Michigan summer. She wasn’t the first manager to become fed up with the company’s culture and suddenly leave; just the…