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Conscious CompanyConscious Company

Conscious Company Summer 2018

Conscious Company is a bi-monthly magazine for and about individuals, companies, and social entrepreneurs who use the power of business as a force for positive change in the world. Through CEO interviews, how-to articles, and thought-leadership essays from experts, we enable and inspire a community centered around purpose-driven work.

Country:
United States
Language:
English
Publisher:
Conscious Company
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4 Issues

IN THIS ISSUE

access_time2 min.
ceo’s letter: let’s talk money

One of my favorite parts of this job is the sheer number of entrepreneurs, business owners, and executives I have the privilege of talking to on a regular basis. I get to meet some of the most impressive, heart-centered, change-making, badass business leaders in the world. I’m always impressed with the innumerable ways people are making the world a better place through business. Yet, when I truly dive deep with most of these leaders, I find that almost all of them have a common struggle: money. Whether their current challenge is bootstrapping to get off the ground, raising that next round, searching for a truly sustainable revenue stream, finding the right capital to fuel expansion, or just digging deep to make the next payroll — all issues I can relate to…

access_time38 min.
top conscious business leaders 2018

What is success? That’s the essential question of conscious business. Is it success to run a profitable enterprise and feel empty and depressed at the end of each day? Is it success to grow a company with low employee morale that offers an attractive return to investors? Is it success to expand market share of a product that slowly sickens people and ecosystems? These questions don’t, in fact, have objective right answers. There’s no inarguable instruction book to leading a good life. Yet, increasingly, a community of leaders is coalescing around a vision of success that is quite different from the messages embedded in our contemporary mainstream. Much like early advocates for the abolition of slavery or for women’s right to vote, they’re a diverse group of individuals who, for whatever…

access_time8 min.
take charge of the investments in your business

Many business owners raise funding using the following strategy: 1. Identify potential investors. 2. Get meetings with potential investors. 3. Pitch to potential investors. 4. Provide lots of information to the potential investors so they can do due diligence. 5. Receive a term sheet from investors who are interested. 6. Say yes or no to the term sheet. Has it ever occurred to you how silly this is? You put a ton of time and energy into courting investors and responding to their due-diligence requests without knowing, until the very end of the process, on what terms the investment will be made. What if the terms are completely wrong for your business? At that point, you’ve already invested so much time that you may decide to accept the money and try to ignore the fact that you’ve just…

access_time9 min.
how to negotiate a win for all

A commitment to conscious business and conscious leadership involves learning new ways to engage across the board. This includes negotiations, an area that’s typically as far from “conscious” as it gets. Whether the issue is salary and compensation, supplier contracts, investment terms, or even where to order lunch, it absolutely is possible to negotiate clear agreements without resorting to a positional bargaining or zero-sum mentality. The key is to learn the art of creating win-for-all agreements. WHAT IS A “WIN FOR ALL”? People often misunderstand a “win for all” as “I stand for what I want, you stand for what you want, and we figure out where to go from there.” That’s not the win for all we talk about at Conscious Leadership Group. We mean that we all stand for everyone…

access_time10 min.
the five tenets of creating a conscious money culture

Early in my career as an accountant, I mostly experienced what I call unconscious money cultures. Most people inside the organizations I was a part of — myself included — were playing out unconscious patterns with money, both personally and professionally. I never heard much about people saving, for example. If the topic of money did come up, it was usually in the context of complaining that there wasn’t enough of it. The professional environment stressed a single-minded focus on the bottom line that felt like being in a pressure cooker, with a lot of worry about how much the company was profiting (or not). On an individual level, even though I oversaw multimillion-dollar budgets, my personal financial life was a mess. I was struggling to make ends meet despite my…

access_time18 min.
women (& femmes) + money = power

“Who do you want to make money for?” That’s the central question Natalia Oberti Noguera wants to make sure everyone is thinking about — from the social entrepreneurs she advises to the impact investors she trains, and everyone else who buys things (which means, well, all of us). In her speeches and writing, Oberti Noguera is a bountiful source of insightful one-liners and provocative straight talk. She’s constantly challenging those around her to notice their unconscious biases. Case in point: while working on this article, we asked Oberti Noguera to share her height and age. She, in turn, pushed us to reconsider our framing of her size (petite and 5'2'') and age (35 this August) as surprising markers of a leader. She mentioned AARP’s campaign to #DisruptAging, and AllGo, a Pipeline…

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