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Not long ago I developed a proprietary coaching formula for the creative entrepreneurs I support to give them a simple process for thriving in their life and business.

Though after working with this formula for some time, I realise that it doesn’t have to be exclusive to entrepreneurs or any specific group of individuals.

Everyone – even the most minimalist amongst us – wants to grow, develop and make progress. In fact, it’s not wanting more that’s the issue, but our unfocused efforts and pursuit of things we don’t actually want or need.

My research-backed formula outlines a streamlined blueprint for thriving based on three intimately connected elements that are key to enduring happiness: freedom, fulfilment and financial success.

Freedom means empowerment to live on your own terms and freely express your ideas, talents and interests.

Fulfilment is obtained by listening to your intuition and building a growth mindset to enhance creative output.

Financial success is a by-product of mastering the art of creating value for others so you can live abundantly as well.

By balancing these three elements you can be more intentional in your personal pursuits and more effective in your ability to prosper and progress.


Before I discuss how you can find fulfilment, it’s important to understand what fulfilment is. As mentioned, humans have an innate desire to grow. After our basic needs are met we shift from the drive to survive to the desire to thrive.

Maslow’s Hierarchy of Needs, a theory by psychologist, Abraham Maslow, explains this more thoroughly. This theory suggests that we all ultimately strive for self-actualisation, i.e., granting our deepest desires, achieving our loftiest aspirations and fully utilising our natural abilities (some may call this pursuing purpose).

But you can’t accomplish self-actualisation (or fulfil your purpose) without a commitment to improving yourself and your work with smart strategies, good habits and well-placed investments in your future. So the key to fulfilment is having the right mindset – a growth mindset – which you can develop in three ways.


Regardless if you perceive them as negative or positive, don’t ignore or try to overcome your emotions but learn how to listen to them and use them as energy to fuel your goals.

When I work with clients I help them identify their dominant emotions and understand how they show up in their life and work. Then we create strategies for leveraging those emotions to bring about desired outcomes.


Your ability to tap into your intuition and balance rational with emotional thought (i.e., listen to your head and heart) will help you think clearly and make better decisions.

I see this barrier often with clients who come to me because they:

– don’t know how to start or stop

– don’t know what to do or where to go

– don’t know which decision is best.

Don’t know’, is often a symptom of noise – too much information and too many opinions. You must actively work on tuning out that noise in order to become familiar with your own inner voice.


No matter who you are or what you do, as a human being you are a natural creator. So you should nurture your creative energy so you can consistently generate the unique ideas and experiences that will add value to your life as well as the lives of others.

In our modern world we are hyper-focused on outcomes and end goals instead of the journey itself, which shifts the focus away from creativity. So the best way to cultivate creativity is to maintain a routine that gives you space to enjoy the creative process.


Freedom is really all about having the liberty to live and speak your truth and your truth is that which gives you self-esteem. When you don’t know your truth or feel restricted in the pursuit and expression of it, then your self-esteem plummets and you can’t be happy.

There are two core elements – Empowerment and Expression – that make up the freedom part of the formula.


When you feel confident and in control you are empowered. Your ability to thrive – in life and work – relies on building up and protecting your self-esteem.

Though we may not all admit it, we all regularly face empowerment challenges particularly because there’s a lot of uncertainty in life. People are most confident when they think they know what lies ahead. It’s hard to be confident when the future is vague.

But uncertainty is a fact of life as no one can predict tomorrow. So the best way to be confident is to stay present and mindful and focus most of your energy on today, because that’s what you have the power to control.


Your ability to communicate clearly, effectively and consistently is fundamental to your sense of freedom. So all manner of expression should be actively refined and come from a place of truth.

The way you present yourself to the world can work wonders for your sense of pride and freedom if it’s an honest representation of who you really are. So do the work to understand yourself and speak your truth, as that’s when you will feel most free.


I don’t know anyone who just wants freedom or fulfilment. We all want (and need) to make a living – even better if it’s work we love that can sustain a certain lifestyle we desire for ourselves.

The issue is that most people don’t have a wealth mindset and tend to fixate on achieving financial success without doing the necessary work that comes beforehand (as outlined in the previous parts of the formula).

But once you are ready to shift into the financial success part of the formula there are two elements to work through.


Adding value is fundamental to your ability to generate wealth. In actuality, it’s virtually impossible not to prosper when you are being useful to others. Because when you are truly meeting a need, fulfilling a desire or solving a problem, people will gladly compensate you in exchange for what you have to offer.

Having a service mentality makes it easier to understand how you can uniquely add value to the world with your ideas, skills and talents.


To be abundant you must think abundantly and elevate your thinking. This will make you more in tune to the needs of others and thus in a better position to create value for them (and subsequently wealth for yourself).

Getting out of a scarcity mindset is the first step. This is the negative belief that everything in life is limited or never enough (be it money, time, or relationships) such that your thoughts, decisions and actions are driven by a fear of lack.

Next, is building a wealth mindset which means thinking positively about your resources, cultivating gratitude and mastering the art of creating value.

Once you’ve accomplished the above, you will see shifts in your ability to uncover opportunities, see possibility and identify ways in which you can advance yourself and your work.

To sum it all up, use the three-part formula – freedom, fulfilment and financial success – as a streamlined means of pursuing purpose and prosperity by maximising your potential.

This guide is based on the Abundant Business Blueprint™ formula for creative entrepreneurs who want a simple path to thriving in life and a streamlined process for building an abundant business that helps them pursue purpose and realise their life vision. You can learn more about it at ajaedmond.com.

Aja Edmond is a life, business and financial coach who helps hundreds of entrepreneurs, creatives and business owners pursue freedom, fulfilment and financial success by clarifying their purpose, setting up efficient processes and overcoming self-limiting beliefs that hinder progress.

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