Welcome
Are you, like me, among the small number of people who enjoy grocery shopping? I love strolling the aisles, spotting new and exciting products. Nine times out of 10, I hit the shops with a list, but I’ll admit I often sneak in a few impulse buys (hello, Easter eggs!). You see, shopping is the ultimate lesson in psychology. Supermarkets are meticulously designed to influence the way we shop, and food manufacturers use clever marketing techniques and packaging to make their products enticing. The end goal is to make shoppers spend more, which ultimately leads us to eat more! But, armed with our expert shopping tips (p22), you can spot some of these sneaky tricks and traps to become savvier at the supermarket. Speaking of shopping, this month is jam-packed with dietitian-approved recipes…