Home Business Magazine Adapts to the Future
Every home-based entrepreneur is faced with the challenge of adapting their business to changes in the market. It’s part of a business’s evolution — and survival. Change is our only constant. As such, Home Business Magazine is adapting to the rapidly changing online world. Home Business is now a fully digital magazine, and we have ended the print version. I am shifting resources to build and grow the magazine’s digital circulations and online promotions. I can now better format the magazine for digital readerships. I’m also working with magazine advertisers to more deeply penetrate Home Business’s digital, SEO, video, and social media channels (see homebusinessmag.com/magazine-advertising). I had to make a tough decision on ending print circulation. Overall, print readership was no longer generating value and response for the high expense it requires.…