Are You Really Reaching Your Customers?
Your biggest challenge as a home-based entrepreneur is to reach the people who purchase your products or services. This hurdle used to be a lot easier, before the internet and social media saturated everything. Against all this background noise, it’s tougher than ever to make a meaningful connection with the lifeblood of your business. It’s no longer just enough to send your marketing message out. You must take decisive steps to ensure you are heard loud and clear in the world of “Marketing 2020.” With that in mind, our cover story for this Spring 2020 issue “Reach Your Customers” will help you to get more top of mind with those customers. Within our feature story, we cover marketing plans; marketing tactics; smart pricing; key elements for your website; deciding if you need…