LETTER FROM PUBLISHER
The COVID-19 pandemic has impacted many business areas necessary for succeeding as a small business owner. These areas include sales, marketing, business operations, social media, and technology. One major area is financial management. Our cover story for this Winter 2021 issue will help you to meet the financial challenges brought by these uncertain times. “Always look for ways to diversify your company, particularly to strengthen it against negative pandemic effects.” An essential part of finance for a new business is start-up funding. Overall, the pandemic has reduced available capital through traditional funding sources (personal loans, credit cards, financial institution lending, etc.). This creates huge challenges. But all of the additional government funding, such as disaster loans and other lending sources, does provide opportunity for start-ups to access funding. Small businesses that have accessed…