Get the Word Out on Your Business!
One of the biggest challenges to face as a home-based business owner is to get the word out on your business. The task used to be a lot easier — put a press release together and push it out by mail or email, and link to a good website. Things have changed. Our cover story for this Summer 2021 issue will help you meet the new challenges in promoting and getting more publicity for your business. The following tactics will help you to better connect your promotional messages with your audience. • Adapt and edit your message to fit each social media channel. Ensure that the messages all work together. Synchronize your message across the various platforms with a social media management tool. Save further time by pre-scheduling your posts. • Publicity messages must…