Home Business Magazine Winter 2022

All new business start-ups have one thing in common: They depend on the Internet and their online presence and online reach to succeed during the challenging start-up phase. Whether bricks and mortar or home-based, all new businesses need to get their online content indexed by search engines. They also must market and sell products and services online to generate cash flow; to get profitable after start-up. In addition, many need to generate advertising revenue from their website, particularly those with niche content. One big hurdle stands in the way of overcoming these challenges. The monopolies that Google and ‘Big Tech” hold over the online sector pose a big threat to small business success. Google, in particular, holds a near total monopoly over online search. Through its secretive search algorithms, it’s able…

Some people struggle with the idea of working from home, but others thrive. After having to readjust your thinking, a home-based business is sometimes the ideal solution, especially for those with families and people trying to maximize their productivity. If you’re interested in working from home, the following are some tips to help you set up a thriving business in this kind of environment. Get Help with the Skills You Lack While it can be easy for every freelancer to use their network to resolve every little problem they face on a day-to-day basis, sometimes, it is the education itself that is important. While you can use DuoLingo to learn a language, you can’t learn something like accountancy or tax law from a singular book or app so returning to college should be…

Choosing the best and most suitable legal structure for your business starts with looking into your company’s goals and considering local, state and federal laws. By discovering your goals, you can choose the best type of business incorporation that best fits your company’s culture. You can then register your business under the relevant type of business incorporation structure either by yourself or with the assistance of professionals. How do you choose a type of business entity? We have outlined some of the most important factors for you. Tax Treatment Double taxation is a major headache for many companies. As a C Corporation, your company’s yearly income is subject to a tax from your state and federal government. However, you should also pay taxes on the personal income you bring in from the company…

When I heard it was going to be Hispanic Heritage Month (Sept. 15 – Oct. 15), I began to think about all the hurdles I had to jump in order to get to where I am now in my career. I am not only a working actor and fixture in the Hollywood scene, but I am also launching HVS Conservatory, a post-secondary school for aspiring professional vocalists. While it is not the first business I have launched, it is definitely my biggest undertaking and I am beyond excited to see where it takes me. When I think of where I came from, as a Latina in Hollywood, I felt that sharing my story [so many can relate to] could help the next generation of artists. My Story I was born in Los Angeles…

Starting a business is challenging, exciting, and for some, a little scary. You get to call the shots, watch your business grow, and feel the satisfaction of creating and building something of your own. But it’s sink or swim, and being prepared can help you when the challenges inevitably start mounting up. Here are the five key steps to success I wish I knew before starting my business. Focus on One Thing and Do It Well It’s not a bad thing to have a grand vision for your business. Most businesses start with tons of epic ideas for the empire they want to build. However, when you’re first starting, focus on one thing — whether it’s a product or service — and be great at it. If you try to carry out…

Traditional retail has changed greatly over the past few decades. The internet has eliminated a lot of need for generalized retail stores and before that, the largest retail entities had put many smaller pens out of business through more shrewd investments or through their competitor’s bad management. In the years leading up to the Great Recession of 2008 many smaller stores folded and were followed by larger ones as the housing crisis gripped the world. While specialty stores stayed in business, joined by the more niche and well managed chains, many more chains disappeared permanently. Further damaging the physical retail industry is the ever-advancing front of internet commerce, or e-commerce. Amazon took the world by storm and has evolved into a platform that sells anything from textbooks to niche fishing textiles. Other…