Home Business Magazine Winter 2023

The beginning of a new year is a great time to give your business its annual “Check Up.” With a simple overview of key business areas, you will set your business up for greater success in the new year. Here are several areas to start with: Financial Health: You will soon be gathering up and submitting financial document to your accountant, to get taxes done. As part of this process, clean up and balance your bookkeeping with bank statements. This is a good time to check your level of expenses and review sales and profit margins. Look for problem areas where costs grew too high over the past year. Find any parts of your business that have risen in profitability and offer new growth opportunities. These will require greater future resources. Business…

Interview with Entrepreneur and CEO Adam Von Gootkin On the home business podcast, we love business start-up stories. Our listeners love to hear profiles of other entrepreneurs. Over the years we have covered many different types of entrepreneurs: Mom Preneurs, Dad-preneurs, cryptopreneurs, zoom-preneurs. But a Gin-Preneur? We didn’t know that the drink known as Gin was still even around! But Adam Von Gootkin, Co-Founder & Chief Executive Officer of Highclere Castle Spirits, proves otherwise. Adam as carved out an impressive market niche in spirits and, in particular, the booming gin industry. Richard “Capt’n’” Henderson interviews Adam to talk about how you can breathe new start-up success into an old and stale traditional market (www.HighclereCastleGin.com) Subjects discussed in podcast include: Adam Von Gootkin’s start-up and entrepreneur’s journey The great grandfather who ran a Prohibition-era…

Interview with Victor Allis of ActiVote on App Development After selling their successful supply-chain software-development business, these tech experts didn’t know what to do with their lives. But Sara Gifford and Victor Allis shared a common passion to make democracy work better. So they co-founded ActiVote, a first-of- its-kind non-partisan app, to simplify elections and empower U.S. citizens to vote. With America now sailing into the mid-term election cycle, what better subject to talk about than this App and an entrepreneur who helped develop it. Richard “Capt’n’” Henderson interviews Vote-Preneur Victor Allis, to discuss his journey developing a successful App (www.activote.net). Subjects discussed in podcast include: How the two entrepreneurs got together prior to co-founding ActiVote What motivated Victor to use his tech talents to improve democracy? How does ActiVote turn non-voters into…

Excerpted from: Home Business Magazine's Home-Based Biz Start-Up Guide: Order at https://homebusinessmag.com/home-based-business-guide Step 4. Decide on the Type of Business Organization to Use You have a plan for your business. Hopefully, that plan includes the way in which your business will be set up from a legal point of view. This setup includes the selection of your company name (if you want or need one) that's different from merely using your own name. It also requires you to take certain steps to obtain certain identification numbers so you can get up and running. Your Business Name Some unknown person said: "Words have meaning and names have power." One of the first things to do in starting a business is pick a name for it that can help you succeed. In selecting one, you need to…

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Being a successful influencer entrepreneur means that you have the power to affect the purchasing decisions of your fans. Promoting products from other brands or your own company can generate more revenue and credibility. Aside from that, you can also increase your follower count and be one of the leaders in your industry. When starting as an influencer entrepreneur, you must ensure you have the skills to run your online accounts. Doing so will help reach your target audiences and generate more qualified leads for your products or services. Furthermore, you might attract more investors who will support the growth of your brand and expand your online networks. Five-Step Guide 1. Select a Niche Niche marketing allows you to develop promotional campaigns that resonate with a specific audience. Instead of paying for costly advertisements…