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Inc. Magazine

Inc. Magazine May/June 2020

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.

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United States
Mansueto Ventures LLC
$7.32(Incl. tax)
$29.28(Incl. tax)
6 Issues

in this issue

1 min
may i ask who’s calling?

JENNIFER MATTHEWS Co-founder and creative director of Tempaper, a Brick, New Jersey-based maker of temporary wallpaper. MICHAEL LASTORIA Co-founder and CEO of &Pizza, a Washington, D.C.-based purveyor of ultra-customizable pizza. ADVANTAGE: MATTHEWS Customers still want to talk to people. As reported by the Harvard Business Review, a 2017 study by research advisory firm BIA/Kelsey found that calls to businesses are expected to exceed 169 billion per year in 2020, and that calls are 10 to 15 times more likely to generate a successful sale or follow-up activity than text-based communication. That’s not to say that texting isn’t more useful for some businesses than others—it allows information to be distributed faster, and data to be collected more easily. And it can be popular with a younger crowd. But the numbers say you shouldn’t give up that…

3 min
reworking our workplaces

HERE’S LOOKING AT YOU Members of Inc.’s editorial staff at one of our daily Zoom confabs. It’s been a struggle to write this note, which is supposed to celebrate Inc.’s annual Best Workplaces awards. BWP, as we call it internally, is long planned, and popular with readers, and we look forward to producing the issue in which the winners are named. But now everything is different, of course. My writerly struggles began when I lost a few days of work to a fever, 102 degrees—too high to think, let alone write. Still home and feeling better with no other symptoms a few days later, I resumed writing only to learn that several officemates tested positive for Covid-19. We stopped everything and closed our office, figuring out how to report, write, edit, and photograph…

2 min
telemedicine finds that the future is suddenly here

Telemedicine as a business model has been hampered by the reluctance of practitioners to move from hospital or office-based medicine, and insurance companies that offered only cursory virtual-care coverage. In two months, everything changed, says Sarjoo Patel (above), founder of Beam Healthcare, which is seeing an upsurge in demand from health care institutions “because of our ability to assist from our years of experience.” Patel founded Beam Healthcare in Madison six years ago with two goals: first, to leverage technology to address the health care system’s most pressing issues regarding cost, quality of care, and access; and second, to recruit tech-minded medical professionals, and then hang on to them for the long run as the market evolved. Today, with some 25 to 30 doctors and specialists across the U.S., Beam’s array…

3 min
your team can thrive in a crisis

It’s late in the afternoon on March 24, 2020. By this time, Covid-19 has disrupted, oh, just about everything. Many people are dying. Raj Kumar and his team are unfazed. They’d been planning for Covid-19 since January—and for pandemics since forever. “Most people want to say, ‘This crisis, it’s a black swan event,’_” says Kumar, who is the founding president and editor-in-chief of Devex, the Bloomberg-ish hub for information on events in developing nations. “In the world of Devex, we did not view it that way. Crisis is the new normal. Disruption is the new normal.” For 20 years, Kumar and his team of 120 globally positioned employees have been providing on-the-ground reports and risk assessments on famines, floods, pandemics, and every other imaginable calamity. Devex’s audience includes well over a million…

7 min
sure, you lead. but the right hire leads to success.

It started with a cookbook. When pastry chef Fany Gerson couldn’t find a book on treats from her native Mexico, she decided to write one herself. “Most of the sweets in Mexico are part of an oral culture passed down from generation to generation,” Gerson says. “There’s not a lot of documentation about it.” Published in 2010, the same year Gerson founded her New York City-based frozen-treat company, La Newyorkina, My Sweet Mexico was nominated for a James Beard Award. Two cookbooks and one retail store later, Gerson is running a small business that pulled in $1.4 million in 2019. Her hugely popular paletas—ice pops made with Mexican flavors—inspired a miniature version called paletitas, which recently landed in Whole Foods. “You want to be differentiated in the right way. People connect to stuff…

6 min
whom are you not serving? diversify your customer base

Scott Shigeoka is GoDaddy’s entrepreneur-in-residence, providing guidance to the everyday entrepreneur. Through his creative studio, he tells stories across different media and is working on his first book, which will focus on the role of curiosity in our lives. Connect with him on Instagram @scottshigeoka. Last year, I became the host of Made in America, an online documentary series on how low-income and minority entrepreneurs overcome barriers to build their businesses. In making the first season’s four episodes, I met entrepreneur Sequoia Ferguson, who bought a box truck to convert her storefront clothing business into a store on wheels. I also met Consuelo Rosales, who cleaned houses to earn the money she needed to escape an unhealthy relationship. She was in the process of hiring a team and expanding her business to…