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MAXIM AustraliaMAXIM Australia

MAXIM Australia July 2018

MAXIM is the largest men’s magazine brand in the world. In 2019, with international editions in over 25 European and Asian countries and an extensive following in the United States, MAXIM continues to reach guys globally and creatively. MAXIM knows what guys like. And we talk in the same way that guys talk to each other. With men 18-34, we know the way they live, the way they work, the way they think and the way they play. MAXIM provides content and the appropriate channels for which this content is distributed – all while keeping in mind the needs of the audience we serve. MAXIM believes the content we serve should always evolve and adapt to the needs of our audience.

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12 Issues


access_time4 min.
she’s so fine

“HANGING AROUND A POOL IN A BIKINI ISN’T WHAT MAKES ME FEEL SEXY — IT’S MORE THAN THAT.” Hey there, Claudia, tell us a bit about yourself. I was born and raised in Cape Town, South Africa, but resettled in Sydney, Australia in 2011, and have a mixed heritage ranging fromSpanish, Macedonian, South African and Australian. I’m an international cover model, professional bikini-fitness competitor and business owner who is passionate about travel, fashion, food and a cup of coffee that will snap your back. I often travel between South Africa, Australia and the USA — spending most of my time in L.A., Cape Town and Sydney. Nice. How would describe yourself? I’m active, independent, funny and down to earth. I was also fortunate to find myself in the…

access_time1 min.
status update

“I’M PASSIONATE ABOUT TRAVEL, FASHION, FOOD AND A CUP OF COFFEE THAT WILL SNAP YOUR BACK.” NAME: Claudia Jovanovski BORN: February 4, 1993 HOMETOWN: Cape Town, South Africa LIVES: Sydney, NSW JOB: “Business owner and bikini-fitness model.” HOBBIES: “Research. I am a health and fitness enthusiast. Hormones, nutrition and how the body works and responds really fascinates me.” HIDDEN TALENT: “Dancing. I am a passionate, high-energy and very expressive person. I feel dancing is a platform which incorporates all of those aspects as you have the freedom to move the way you are feeling and express yourself.” FAVOURITE FOOD: “Japanese tops my list when it comes to dining out.” GO-TO DRINKS: “Red wine, vodka soda or tequila.” HANGOVER CURE: “Coconut water or fresh watermelon.” GIRL CRUSH: “Emma Watson.…

access_time2 min.
the newcomer

The track record for a production car at the Nürburgring in Germany is the Holy Grail for automakers, and the list of record holders comprises the very best performance vehicle designers: Porsche, Lamborghini, even track-car manufacturer Radical.But the current record holder is decidedly lesser-known. NIO, formerly called NextEV, is a Chinese electric vehicle manufacturer that also operates out of Europe and the United States. In recent years the company has toiled on a project that evolved from its successful stint in the Formula E series, the pinnacle of electric vehicle performance.The result, the US$1.5 million EP9, is an all-out assault on the internal-combustion supercar. Last May, the EP9 recorded the all-time fastest lap at Nürburgring at 6:45 — an astonishing feat, considering that the elusive seven-minute barrier had only…

access_time2 min.
off-road adventuring

Isuzu UTE’s I-Venture Club have hosted over 100 events since inception in 2015 The ever-popular I-Venture Club is now in its third year and interest shows no sign of waning as Isuzu UTE customers all across Australia continue to drive demand for both training days and longer-format trips. Their recent foray to the Victorian High Country sold out in a matter of days, with many customers registering just hours after the event went live on the I-Venture Club website.The development of Isuzu UTE’s I-Venture Club was a result of a lot of enquires received from Isuzu UTE customers searching for somewhere safe to learn the ins-and-outs of off-road driving without damaging their vehicles, or embarrassing themselves by getting stuck somewhere at high tide. They want to use the…

access_time6 min.
mind game

As his ball sliced far to the right of the 13th fairway at Royal Birkdale, near Liverpool, England, eventually landing on an overgrown hillside, Jordan Spieth looked on helplessly, if not hopelessly. It was the final round of the 2017 Open Championship, which Spieth had started with a three-shot margin over fellow American Matt Kuchar. But the lead was a distant memory now; Spieth's inconsistent play had allowed Kuchar to narrow the gap leading up to the 13th. To make matters worse, Spieth couldn’t find a playable second shot from the spot his drive had come to rest. It looked like an epic collapse on one of golfs biggest stages, and from one of the sport’s brightest young talents. Spieth might have thought that he was experiencing a bad…

access_time3 min.
time to sobah up

“THROUGH SOBAH, WE’RE ADDRESSING AUSTRALIAN DRINKING CULTURE AND PROVIDING A HEALTHIER ALTERNATIVE FOR A VARIETY OF DRINKERS AND NONDRINKERS ALIKE.” Since launching Sobah in December 2017 Clinton Schultz, and his wife Lozen’s, business has had more media attention than they could have ever imagined. “As with most start-ups we’ve had many hiccups along the way,” explains Clinton. “We want to go big-time with the brand, export overseas and increase the range of beverages on offer, and we are having discussions about bringing in investors and ambassadors while growing a strong customer base nationwide.”Clinto’s Kupmurri food truck became the launching pad to raise awareness for Sobah’s non-alcoholic craft beer, which Clinton came up with while working in drug and alcohol rehab. “I stopped drinking four years ago after my children…