MAXIM Australia June 2022

MAXIM is the largest men’s magazine brand in the world. In 2020, with international editions in over 25 European and Asian countries and an extensive following in the United States, MAXIM continues to reach guys globally and creatively. MAXIM knows what guys like. And we talk in the same way that guys talk to each other. With men 18-34, we know the way they live, the way they work, the way they think and the way they play. MAXIM provides content and the appropriate channels for which this content is distributed – all while keeping in mind the needs of the audience we serve. MAXIM believes the content we serve should always evolve and adapt to the needs of our audience.

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In This Issue

The Sudden Storm

Rimac’s expertise in high-performance electric drivetrains is such that Porsche and Bugatti do regular business with the Croatian upstart. It's been three long years, but now their concept car Nevera (Croation for sudden storms) — is stepping up to production. With twice the power of a Formula 1 car, the ability to hit 100 km/h in under two seconds and a $3.2 million price tag, the new all electric Rimac Nevera would make even the most experienced hypercar owner buckle. For a start there's 1,914 horsepower, and a potential top speed of 415 km/h — outgunning the claims of some of Tesla's recent ‘Plaid+’ models recently. It isn't all straight line bragging though. With Rimac All-Wheel Torque Vectoring, the Nevera can control exact power levels for each wheel — meaning steady on the…

2 min

In This Issue

GO TIME

It’s no exaggeration to call Nicholas Hoult, though barely over 30, among the most talented actors of his generation. The London-born thespian’s range is extraordinary, playing iconic men of history like inventor Nikolai Tesla, reclusive authors J.R.R. Tolkien and J.D. Salinger, and sociopathic Russian czars like Peter the Great; then turning into a mutant (The Beast in X-Men), a lovelorn zombie (Warm Bodies), and even spraycan-sniffing “War Boy” Nux in Mad Max: Fury Road. Next up we’ll see him move into dark comedy in The Menu with Anya Taylor- Joy and Ralph Fiennes. Beyond film, Nicholas shares with us one other deep passion: motorcycles. His daily rider is an Indian Scout Bobber when in Los Angeles, and the brand — the oldest American motorcycle builder, dating back to 1901 — recently…

6 min

In This Issue

FLYING DUTCHMAN

Days have passed in the heat haze and a blur of vintage Dom Pérignon French 75s, Boulevardiers, and Negronis. Secret chambers filled with foie gras, lavender, husky voices, and cigar smoke combined to discombobulate the senses and stream visceral inputs. Flapper dresses, live jazz, and a grizzled, tattooed chef. Gallons of Krug and Billecart Salmon. A grey gunship pulling alongside our yacht and armed coastguards boarding us to the tune of our Parisian DJ but a cloudy dream. A fairly normal summer for the yachting set off the iconic Côte d’Azur in other words, as we remember it from a few years back. Then the last hurrah for those still standing. The morning after the night before many times over, with a VanDutch 40 powerboat attending us, tied up, fueled up,…

3 min

In This Issue

GO HYPER

From the first initial tug of the speed pulling you back into your seat to the adrenaline rush that comes from dominating your final turn, go-karting is an exhilarating and addictive experience. At the heart of any go-karting experience, however, is the kart itself. Professionally made go-karts differ across brand, make and model to create different user experiences. At Hyper Karting Moore Park in Sydney, the RiMo Sinus Ion kart is the model of choice. Reflective of the latest karting technology and trends, the RiMo Sinus Ion kart makes for a smooth and sleek racing experience. The kart itself is manufactured by RiMo Germany, a leading go-kart manufacturing brand. The company has been in business since 1964. It started with the construction of transport containers, and progressed into the karting industry…

3 min

In This Issue

RETURN of the MAG

Kevin Magnussen was a very welcome return to Formula One this year, with the much-loved racer re-joining Haas at the eleventh hour to replace Russian Nikita Mazepin, who was dropped after his nation invaded Ukraine. “We can actually dream, and not just hope, about podiums if we get lucky on the right weekend.” Magnussen came back to F1 totally refreshed, having spent 2021 competing in sportscars (IMSA, and Le Mans) and Indycar – and it shows. He has been leading young gun Mick Schumacher from the outset, and with a huge smile given Haas’ competitive car that is again leading the midfield. He’s a man reborn! Your positivity and excitement driving the Haas car this year has been great to see. How are you enjoying your return to F1? Yeah, it’s just such an…

8 min

In This Issue

AUTO FOCUS ON SINGAPORE

Formula One makes its long-awaited return to Singapore this October for the sport’s original night race, with a new seven-year deal to keep the celebrated event at Marina Bay until at least 2028, ensuring that the party continues for a whole new generation of fans. “After more than a decade of celebrating this spectacular event on the racing calendar we are looking forward to building on its success and working with Formula 1 as well as its partners to take the night race to greater heights,” said Mr Ong Beng Seng of Singapore GP. The event is a hugely popular one for Australians, and its recent confirmation comes at the perfect time – with all of us looking to book our first international trips, and get back to having fun, after…

1 min