NZ Marketing

creative brief

PROJECT: Marketing CampaignCLIENT: Brand UnlimitedBACKGROUND/PROJECT OVERVIEWComing together, Brand Unlimited, a locally owned store with five locations, wants to showcase their new economically priced line. Their current branding is familiar with customers and keeping the brand creatively similar is a priority, while also wanting to encourage communication, especially with a new online presence beginning on major social networks.TARGET AUDIENCEKeeping with Brand Unlimited’s target audience they are as following:• Individually or together have direct access to thing of importance• Range in ages from 16 - 45• All live within ten kilometres of one of the five Brand Unlimited locations• Have visited the store at least once in the last sixty days• 50% male and 50% female audienceTONEThe company, Brand Unlimited, is one that has been around long before most of their consumers…

planting a seed

Erin McKenzieEditorLast month, I had the privilege of attending the Kiwibank New Zealander of the Year Awards where I was inspired by how the winners’ ideas have blossomed into initiatives helping so many Kiwis.It got me thinking about our industry, an industry built on idea generation, and the potential of what it could achieve.As Colenso co-founder Roger MacDonnell said when he left the agency 10 years ago: “We started in the ideas business and we’re still there”.One idea with a connection to the industry is Helius Therapeutics, a medicinal cannabis company that saw Paul Manning leave his role as managing director of 99 to take it to the next stage of development.Manning is now an entrepreneur, creating an entirely new industry in New Zealand as well as a brand to…

up-and-comers

JAE WOO PARKDIGITAL DESIGNER SAATCHI & SAATCHIWE GIVE THE MIC TO THE INDUSTRY’S FUTURE LEADERS TO HEAR THEIR THOUGHTS ON AD LAND.How did you get into advertising? What sparked your interest in getting into the industry?My background is in graphic design, more commonly called communication design nowadays. In all honesty, advertising was never my first preference. There’s a fair bit of misconception about the work and creative approach taken between the design studio and advertising agency and I think a lot of young designers and creatives get put off one or the other. For me, I began searching for a creative place that could offer a greater amount of opportunities, challenges and a platform for growth. So whether starting at a big agency, small boutique studio, inhouse or whatever else…

shots

STOPPRESS COMMENTSThe best of the bunchIn February, Whittaker’s ruffled a few feathers with its nostalgic coconut ice surprise chocolate – the surprise coming with blue or pink chocolate to tie in with the idea of baby gender reveal parties. The chocolate raised money for Plunket, but some people thought the campaign wasn’t inclusive enough – while others thought that was ridiculous. StopPress readers were quick to share their own thoughts.“‘I’m sorry - but this sounds like the vocal minority on Facebook having far too much sway over so-called “Public Opinion”. If you stopped 100 people in the supermarket and asked them if they think this campaign discriminates against “Gender Fluid” or “Intersexed” babies, how many would know what you’re talking about, let alone take offence? In fact, according to this…

by the numbers

3.35 million New Zealanders watch television every week according to Nielsen data (ThinkTV’s ‘Fact Pack’).15,691 was the number of retweets for New Zealand’s most retweeted tweet 2018, made by Twitter-user @J9andlf (Janina Matthewson) after the PM’s pregnancy announcement.1.3 million is the number of downvotes of Gillette’s controversial ‘We Believe’ ad which has 27.5 million views on YouTube.14.7 percent audience share was achieved by New Zealand’s most watched programme in 2018: 1News according to Nielsen research.3.59 million New Zealanders listen to commercial and noncommercial radio according to GfK research.58 percent is the attention share TV has over YouTube and Facebook in an average second according to Dr Karen Nelson-Field research.18 magazine titles had year-on-year readership growth in 2018, according to the Nielsen National Readership Survey.$266 million was the total interactive revenue according to…

rufus chuter and kris hadley

In October 2018, former FCB managing director Rufus Chuter and former OMD chief digital officer Kris Hadley announced they were launching a new strategy, technology and media management agency, Together. In the time since they’ve focussed on establishing their agency while operating on a simple philosophy: creating a great work environment, to attract great people, to produce great work. Chuter and Hadley fill us in on how they’re running their agency with the future in mind.On launching TogetherCHUTER: We were lucky that when we started we had some great foundation clients and the first few months have really been about delivering as best we can for those guys. We’re not in a massive hurry to grow for the sake of growth. We’re really enjoying the change and getting to work…