BRACING FOR – OR EMBRACING – THE FUTURE?
Right now, it’s impossible to tell what the world of professional photography will look like when we eventually emerge from the COVID-19 pandemic and its after-effects, except that it will have changed… again! It’s the economic impact – potentially likely to be more severe in the long-term than the virus – that will be keenly felt by photographers who rely largely on another industry for their livelihoods. We have to recognise the current hardships for people directly employed in areas such as travel and tourism, hospitality and fashion, but the knock-on effects from these contractions is also less work available for photographers. Likewise, with smaller weddings and social events still a reality, the budget for photography and video is likely to be one of the first expenses to be trimmed accordingly. Professional…