AdNews October 2019

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

Yaffa Publishing Group PTY LTD
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6 Issues

in this issue

2 min
the fintechs riding the ruffled adspend canary

The wings of the adspend canary are tiring. The yellow bird keeps hitting economic headwinds, trying to gain ground, but month after month it gets pushed back a little. Financial services is a key category not spending on advertising like it used to. The banks, facing months of adverse publicity, cut back during the Financial Services Royal Commission and haven’t yet returned to the same level. But the neo-banks, those digital-only players seeking a slice of the financial services market, might be able to take up some of the slack, eventually. While they aren’t big spenders in terms of advertising yet, they are worth keeping an eye on. Many are making waves in terms of media profile and they are just getting started. They are also the hottest companies to work at, if you…

3 min
brisbane strikes back

To reflect this issue’s Brisbane-centric theme we reached out to one of the city’s oldest agencies BCM. With no spares in sight, the local full-service indie created a striking cover inspired by a charity event for Youngcare which is supported by the local creative community. AdNews journalist Paige Murphy spoke with the Brisbane natives to find out more about the process of creating the cover. What were your initial thoughts on the Brisbane brief? Brisbane obviously doesn’t get as much attention as Melbourne and Sydney. Having AdNews spend some time unpacking the market and what is going on is a positive thing for the industry. There are some very good media and creative agencies and integrated indies, all doing some pretty impressive work for some big, national brands, but we fly under the…

1 min
a brisbane furlebrity

Time at the company? Seven years (12 months human time, without daylight savings). How would you describe what the company does? What do you do day-to-day? When I’m not fending off pup-arazzi in Southbank (#allforthegram), I’m supawting the Wavemaker team with pitching (I do the fetching). Define your job in one word? Pawsome! I got into advertising because? I love working on social petworking campaigns. I’m quite the furlebrity myself! Whose job have you set your sights on in the future? The one who lets the dogs out. Who is your right hand person? Hard to say, as I have half the office by my side as soon as I come to work. Quite a needy bunch. Where do you turn for inspiration? Normally I would say my mum, but I recently met a lady in…

1 min
have you been framed?

Do you have a photo? Email Bondi Icebergs drained Finish turned Sydney’s iconic Bondi Icebergs pool into a kitchen sink as part of its #FinishWaterWaste campaign created by communications agency DEC PR. OMG takes home trophy OMG wins the second annual Taboola Football Media Cup in Sydney, toppling Performics, Columbus, Ikon Communications and UPG to take home the trophy. Meet Foxtel Media Foxtel Media, formerly known as MCN, launched its new branding last month, alongside a shake-up of its offering. Support for the dads Southern Cross Austereo established a new support network, the Papa Project, for dads working across media companies. The new group will discuss everything from nappies to nap time. Australia’s advertisers Brian Wieser, global president, business intelligence, GroupM. 500 attended AANA’s annual RESET conference in Sydney. Vogue Fashion’s Night Out turns 10 Vogue Fashion’s Night Out celebrated 10…

5 min
a dual approach: collaboration and ingenuity

What makes SWM different in the Brisbane and QLD markets? We have a unique set up in the Brisbane market, in that our commercial partners can buy across all SWM’s assets from the one sales team. So, that includes all of our brands from Seven, Pacific and SWM WA covering linear broadcast, BVOD, digital, print, social, radio and podcast. We are truly a one-stop shop, certainly the only of its kind within SWM and, as far as we know, the only one in Australia at the scale we have. Our Brisbane team has had little to no turnover for many years, which means our clients are working with experienced and established sales people who are passionate about the local market, local agencies and clients, and most of all, passionate about the…

13 min
welcome to brisneyland!

If you ask anyone working in the Brisbane media market, it becomes clear it’s a town filled with passionate professionals. Speaking to AdNews, VMLY&R Brisbane Managing Director Adam Kennedy says there is a perception of the city that “doesn’t chime at all with reality”. When he joined the creative shop back in 2017 he recalls comments such as “career suicide” and “there’s nothing up there” dominating the conversation. However, he says this couldn’t be further from the truth. “A lot of what my Sydney and Melbourne advertising ‘friends’ would tell me is that moving to Brisbane was career suicide and because I had only ever worked in capital cities, I gave it too much credence at the time,” Kennedy says. “The more I scratched underneath the skin and talked to people in the…