Yaffa Publishing Group PTY LTD


Capture March-April 2019

Capture is Australia's top-selling magazine for professional and emerging photographers. Published quarterly, Capture covers all aspects of running a successful photography practice, from the latest gear and techniques, to ides to stretch your creativity, and advice to help you run a more successful business. Each issue showcases amazing images from the world's leading photographers and the stories of how they came to be created. Capture’s mission is to inspire, engage, inform and entertain.

Yaffa Publishing Group PTY LTD
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4 Issues

in this issue

3 min.
the trust bank

In our industry, trust is everything! And without it, you’re out of business. When clients commission a photographer, they expect them to deliver on the brief. But implicitly, they trust that the photographer is capable of producing what they were hired to shoot. Wedding and portrait clients, the general public, need to have faith that they’ve chosen the right photographer – one that will not take advantage of them, use high-pressure sales techniques, and subtly, or not so subtly, coerce them into buying what they don’t need or want. The viewing session is that one opportunity that photographers in the domestic market have to make a great sale. And as photography business coach, Mark Rossetto says, “Surprises are for birthday parties.” Another important point raised by the experts we interviewed for…

5 min.

Chris Saunders A hobby and passion for a number of years, it’s only over the last two years that Chris Saunders has worked commercially. Formally trained as a Chartered Engineer, working in the subsea/offshore industry, Saunders finds himself in the position where he earns the majority of his income as an engineer, but is also able to have a part-time career as a landscape photographer. “The two parts mesh really well for me, with engineering providing a real mental challenge and the photography exercising my heart and soul.” Although his interest in photography was sparked at school, where he learnt to process B&W film, it wasn’t until about seven years ago that Saunders began take a serious interest, and focus on how he could improve his skills. A workshop he attended, run…

14 min.
the bare essentials of nude photography

In 1964, Peter Lacey published his book, The history of the nude in photography. He suggested that photography is “the last refuge of the nude”. If indeed the nude can still find shelter in photography is questionable considering current censoring policies on social media. How did we end up here? Photography’s first and most faithful love affair is with the nude subject. Since the invention of the daguerreotype by Louis Daguerre in 1839, images of nude women have circulated in society. But images cost a week’s salary, and did not exist on film negatives. This meant that the audience of these images was always going to be limited. “In the prevailing moral climate at the time of the invention of photography, the only officially sanctioned photography of the body was for the…

1 min.
top tips from a top model

Australian-based travelling model, Sylph Sia has close to a decade of experience in front of the lens. Her advice is invaluable for any photographer shooting nudes. 1 Hire a professional nude model. They will be comfortable posing nude, and know how to follow a brief, work with the light, and pose freely, allowing you to focus on the technical side of things and develop your style. 2 Communicate clearly with the model. Discuss and agree upon ideas and comfort levels beforehand to avoid making your model feel uneasy during a shoot. Formalise agreements in writing, being clear on the sorts of images to be captured, and how they’ll be used. 3 Make your model feel safe. It will increase their comfort level. Not only is this the ethical thing to do, it also…

15 min.
the road more travelled the evolution of travel photography

Legendary travel photographer, Jimmy Nelson is also a photojournalist who aims to create awareness about the world’s unimaginable diversity. He is doing that through his photographs, their stories, the books that contain both, his videos, and a campaign with advertising agency, J. Walter Thompson, whose aim is to fight against the demise of indigenous culture. “I don’t know if there is a profession to be made any more in travel photography,” Nelson admits. “The whole world has become a photographer. Four and a half billion of us have a smartphone, taking pictures. Can one earn a living directly doing it? No, not really. Is that a problem? No.” David Kirkland has been a travel and tourism photographer for nearly 20 years with a background in journalism and public relations. He has…

11 min.
show and sell why the viewing is pivotal to success

“Surprises are for birthday parties.” This is part of photography business coach, Mark Rossetto’s credo. It goes with, “Clients are made, not found.” These are also the fundamentals of selling, but you’re a photographer, right? Actually, that’s half the story of your business. “The thing to remember is that even though we are photographers, we are business owners and, ultimately, salespeople,” U.S. wedding photographer, Sal Cincotta notes. “We have to sell our work. It’s not going to sell itself. How you do that can have an effect on your psyche for sure. None of us wants to be icky salespeople, but again, it has to be done.” Foundations of trust, not rust “Referrals are critical,” Tasmania-based portrait and wedding photographer, Ed Jones says of his business. “At least half my enquiries are referrals,…