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Capture November - December 2017

Capture is Australia's top selling professional photography magazine. The bi-monthly publication covers all facets of the professional photography industry, in particular equipment, marketing, training, pricing, finance and rights management. Capture's mission is to help professional photographers stay informed and up-to-date, to help them grow their business and develop their careers. Capture also showcases the latest photography and editing products, equipment and techniques from Australia’s best known companies and trend-setters. It reaches the whole photographic community, including editorial, advertising, wedding, photojournalism, events, fashion and portrait photographers, plus assistants and aspiring students

Country:
Australia
Language:
English
Publisher:
Yaffa Publishing Group PTY LTD
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6 Issues

IN THIS ISSUE

access_time2 min.
a changing landscape

Welcome to The Annual 2017 – my favourite, and most challenging edition of the year. An opportunity to take a hard, long look back at the year that’s been in the advertising, editorial, and wedding and portrait industry, it’s also a platform to show off some of the strongest work shot over the last 12 months, submitted by photographers during our call for submissions. The one frustrating aspect of the November/December issue is that it is not bigger, and the process of having to select only a small subset from the impressive volume of images submitted is indeed a challenge. I really wish it was possible to show off more work. So, a very big thanks to all who made submissions. And to all those who made submissions after the…

access_time9 min.
the year in review

The size of the portrait and wedding industry is growing. Fast. As more and more clients come to appreciate the true value of good photography, the demand for services increases. But that does not mean that there is now an abundance of work to go around for everybody. Instead, in many instances, the complete opposite appears to be true as pressure to provide lower-cost services plagues a fair proportion of the market, with no shortage of choice for clients. Much of this is driven by the fact that the barriers to enter the market are now practically non-existent. And Los Angeles-based wedding photographer, Brian Callaway of Callaway Gable has noted that there are too many photographers and not enough jobs around. “All you have to do is buy a camera, learn…

access_time11 min.
the year in review

More, more, more for less, less, less Acclaimed British photographer, Rankin’s review of the last year will, most likely, feel very familiar to many. “The industry is shifting, more so this year than ever before,” he notes. “The old format of three images and a 30-second film isn’t enough anymore. Clients want multiple assets and more than just two types of executions. They want more content for smaller budgets, without losing the quality or tone. They want instastories, gifs, cinemagraphs, still lifes, animations, and then the traditional stills and film, and lots more of them, plus BTS and testimonials. All in one continuous style.” There are two ways to respond to profit stresses. One is to whine. The other is to adapt yourself. Rankin chose to adapt. “I’ve tried to embrace these…

access_time12 min.
the year in review

Sometime around mid-July, a number of the world’s most noteworthy photographers, seemingly in chorus, took to social media in praise of a story in The New York Times – a story told in Australia by an Australian photographer. Photographers like Peter van Agtmael, Anastasia Taylor-Lind, and a plethora of others were celebrating Adam Ferguson’s personal pilgrimage and photo-documentation of a several thousand kilometre drive to the heart of his home country. Breaking a number of readership records for the Times, the series takes the reader on a whirlwind tour of those parts of our country so often at the extreme periphery of both the world and Australians alike. And for those who saw the resulting images, the series seemed to provide a breath of fresh air in an industry presently…

access_time1 min.
portrait

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landscape

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