EDITOR’S LETTER
Who is Emma Chamberlain? The Vogue office, and, I am assuming Vogue readers, are divided into two camps: those who are obsessed with the 21-year-old Californian YouTuber who has followers in the tens of millions, and those who need to google the answer. But whichever camp you fall into, you will find out – or find out more than you know – in our September cover story. From her highly imitated meme-y videos, which have been deemed the precursor to TikTok, the Gen-Zer has become a sensation for her candour on subjects such as mental health, body image and thrifting. As the New York Times reports: “Chamberlain invented the way people talk on YouTube now, particularly the way they communicate authentically.” Australian photographer Ned Rogers shot the podcaster, coffee entrepreneur and fashion muse…