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Business et Finance
AdNews

AdNews March 2020

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

Pays:
Australia
Langue:
English
Éditeur:
Yaffa Publishing Group PTY LTD
Fréquence:
Bimonthly
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6 Numéros

dans ce numéro

2 min.
once more, dear friends, into the sewer

Should we shore up the breach in online etiquette with the carcass of journalistic ethics? Words written to hurt for all to see online can do significant damage. In advertising, all can be targets but early career people are most vulnerable to trolling, a nasty form of bullying. These gut blows to mental health are often launched for cheap laughs or to be spiteful from behind a shield of anonymity. This bile can benefit platforms with online visitors, whose numbers translate to higher prices for advertising. But the debate has become fuzzy, perhaps distracted by the hurt caused, placing the issue of anonymity ahead of the questionable content itself. And the industry must take responsibility. Many publicly abhor the comments but support, either commercially or via social media, the platforms allowing such vitriol. John “Steady” Steedman…

3 min.
changing the face of advertising

During the last couple of years, adland has recognised it has a problem: diversity. This is a problem that two young creatives, Ava Frawley and Jasmine Subrata, are hoping to tackle with their Changing the Face initiative. For the AdNews March edition, they brought the face of senior creatives to life on the cover. AdNews spoke with them to find out how the face came together. What were your initial thoughts on the brief? Diversity is on everyone's agenda, but talking about it and changing it are two very different things. Changing the Face visualises the problem and gives agencies the tools to improve their workforce for years to come. We ( Frawley and Subrata) came up with Changing The Face in 2017, through a competition hosted by D&AD and The Glue Society, and…

1 min.
credits

Co-founder & Creative: Jasmine Subrata Co-founder & Creative: Ava Frawley Executive Creative Director: Gavin McLeod Creative Director: Jenny Mak Group Account Director: Jennifer Gledhill Business Operations Director: Olivia Chamberlain Senior Account Director: Lauren Barnes Technical Director: Dan Adijans Creative Designer: Chad Edwards Technical Architect: Albert Tan Senior Production Manager: Susie Macyong Digital Art Director: Paola Pelligro Art Director: Carl Robertson Special thanks: D&AD, The Glue Society, RARE, Microsoft and AdNews…

1 min.
seven’s star pooch

Time in current role: I’ve been part of the Pooch Perfect dream team for about six months, but it feels like I’ve worked here my whole life. How would you describe what the company does? Much like Disneyland, we make dreams come true. We give pet stylists around the nation a platform to show Australia what they’ve got. What do you do day to day? Keep the bitches on track and bring the laughs to set mainly. All jokes aside, I give my doggy critique to the pup styling that happens in the show. I got into television because... the moment I knew I was born for TV was when I was the only one at doggy day care who was strutting my stuff for people watching in the window. Who is your right-hand…

9 min.
the suit who writes crime fiction

I don’t actually think I’m that good at writing. Writing is an exercise in maybe. Maybe someone will read it. Maybe they won’t. Maybe they will like it. Maybe they won’t. You won’t know until words appear on paper (or pixels). And that’s the thing — getting the words down, and in the right order. Sarah Bailey had always wanted to write a book and she set herself the goal of writing one by the time she hit 35. She was sick of talking about it and fantasising about it. “I just want to do it,” she told herself. Her first book, crime thriller The Dark Lake, was published the day after her 35th birthday in 2016. Bailey was appointed managing partner at VMLY&R Melbourne in February 2019. Her third book, Where the Dead Go,…

13 min.
publishing finds its equilibrium

Following news of redundancies, staff at Fairfax Media’s Sydney and Melbourne newsrooms walked out for a full week of protests in 2017. The cuts, impacting more than 100 roles, were considered too deep for a company that had already lost close to 2000 staff five years earlier. While the walkout made international headlines, it made little difference, with Australian news publishers continuing to trim roles around the nation as advertising revenue continued to fall. The decline of advertising revenue that once propped up journalism has been sharply felt in recent years through layoffs and sometimes title closures. However, the trend stretches back two decades when classified advertising was unbundled from newspapers with the arrival of the internet. New technology meant advertisers could reach a wider, more targeted audience for less. From 2001…