Bloomberg Businessweek-Europe Edition July 26, 2021

Each issue of Businessweek features in-depth perspectives on the financial markets, industries, trends, technology and people guiding the economy. Draw upon Businessweek's timely incisive analysis to help you make better decisions about your career, your business, and your personal investments.

United Kingdom
Bloomberg Finance LP
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50 Numéros

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2 min
in brief

Coronavirus cases have topped 192 million worldwide, and more than 4.1m have died. Meanwhile, more than 3.7 billion vaccine doses have been given. In the U.K., the prime minister, health minister, finance minister, and now the leader of the opposition are all isolating after testing positive for or being exposed to the virus. Tom Barrack Jr., a top fundraiser for Donald Trump, was arrested on July 20, charged with illegally lobbying for the United Arab Emirates in the U.S. Barrack, who’s also charged with obstruction of justice and making multiple false statements, will plead not guilty, his lawyer said. China evacuated about 100,000 people after catastrophic floods (left) swept through Zhengzhou, a city of more than 10 million. In western Germany (right), residents continue to clean up after the worst floods in memory…

3 min
when cajoling isn’t enough, vaccine mandates work

In much of America, vaccine hesitancy has turned into vaccine defiance. Several states have banned or are considering banning demands by businesses that people show proof of vaccination. Tennessee—where only 38% of adults are fully inoculated and the Covid-19 caseload is growing fast—has gone so far as to cancel public schools’ efforts to encourage eligible children to get their shots (including flu shots). For good measure, the state fired its medical director for vaccine programs. These actions make it harder to protect the public from Covid even as the highly infectious delta variant spreads. States should instead be issuing their own vaccine passports and requiring health-care workers to be immunized, as President Emmanuel Macron has done in France. President Joe Biden should go beyond cajoling the vaccine-hesitant and call on hospitals…

1 min
sky-high ambitions

French luxury conglomerate LVMH releases earnings on July 26, buoyed by the return of Chinese shoppers to Louis Vuitton and Dior boutiques. Some of Europe’s biggest economies will provide snapshots of their recovery when France, Germany, and Spain come out with second-quarter GDP figures on July 30. Apple’s earnings on July 27 should show continued demand for upgraded gadgets such as the Apple Watch and AirPod earphones. But the iPhone remains the biggest profit engine. A moratorium on evictions established last year by the Centers for Disease Control and Prevention expires at the end of the month. About 6 million U.S. households will be put at risk. The Federal Reserve sets interest rates on July 28 amid calls to tame growing inflation. Some economists worry that a slowdown remains the bigger risk for now. Zomato,…

8 min

Richard Branson has been to space. Jeff Bezos just visited, too. Rich people have done this sort of thing before, but Branson and Bezos didn’t just pay for a ticket—they paid for the spaceships. Individuals, if they’re wealthy enough, are no longer beholden to a government craft when they want to leave the planet for a little while. These two voyages have generated an awful lot of takes. Some have celebrated the engineering and persistence required to fly a bunch of humans into space and bring them back safely, or the wonder of pushing the boundaries of possibility. Mostly, though, they’ve proved an irresistible occasion to vent frustrations about billionaires doing billionaire things instead of focusing their resources on the pandemic, or climate change, or any of the other rolling crises…

5 min
when product placement is the real star

Hiram Lodge, the manipulative crime lord who targets the fictional town of Riverdale, sits back in his office chair. After plotting his latest scheme with a cohort over submarine sandwiches, he takes a bite of a Doritos chip, holding the bag in clear view of the camera while looking away pensively. Frito-Lay, which got the snack on the CW Network’s teen drama Riverdale with the help of the No. 1 product placement company BEN, hopes audiences noticed enough to crave their own bag of Doritos, but not so much that they became annoyed. That’s the delicate balance companies strike when using product placement, which is becoming an even more popular form of advertising thanks to factors including increasingly sophisticated data collection and the rise of streaming and mobile video. Linear television, the…

6 min
grounding china’s personal shoppers

Vivian Li, a stay-at-home mother in Shenzhen, used to make weekly trips abroad, leaving her husband in charge of their toddler and traveling to Hong Kong or Tokyo with two empty suitcases. She would fill them with Lancôme eye creams, Pola shampoos, Louis Vuitton handbags, and other products that in China were either much pricier or simply unavailable—sometimes clearing out the store shelves for items that internet celebrities had recommended. Then she would return home and send the goods via express delivery to clients who’d hired her to shop for them. Working as a personal shopper, or daigou, was a lucrative job for Li, 28, who could make more than 30,000 yuan ($4,626) a month from her travels. This army of gray-market surrogate shoppers has long been a feature of China’s…