category_outlined / Cuisine et Vin
Market WatchMarket Watch

Market Watch

December 2018

Every issue features new product launches, restaurant and bar openings, innovative retail concepts and unique promotions for on- and off-premise establishments.

United States
M Shanken Communications
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8,51 €(TVA Incluse)
63,78 €(TVA Incluse)
10 Numéros


access_time2 min.
the art of success

For years, the spirits industry, and to a lesser extent the wine business, have been all about innovation, with flavors, upscale line extensions, and other new concepts rolling out at a dizzying pace. Look no further than our own New Products section in Market Watch, which fills at least four pages of every issue. This business would not be where it is today without such creativity, but in that light, brands that stand the test of time are truly remarkable. Our annual ranking of Blue Chip Brands in spirits, wine, and beer takes a close look at the players who’ve not just survived, but thrived over the years.Many of these stalwarts have produced their own innovative extensions, of course, but in most cases their core brand still prevails. And 11…

access_time4 min.
through the glass

Diageo Sells 19 Brands To Sazerac….Diageo has offloaded 19 non-core brands to Sazerac in a transaction worth $550 million. The U.S. volume of the brands was 2.9 million cases last year, down 7.5%, according to Impact Databank. Still, Diageo said that the deal will reduce its U.S. market share by less than 50 basis points. The brands moving to Sazerac are Seagram’s VO, Seagram’s 83, Seagram’s Five Star, Myers’s, Parrot Bay, Romana Sambuca, Popov, Yukon Jack, Gold-schlager, Stirrings, The Club, Scoresby, Black Haus, Peligroso, Relska, Grind, Piehole, Booth’s, and John Begg. Diageo has agreed to enter into long-term supply contracts with Sazerac for five of the brands, each for a period of ten years. Supply of all other brands will transition to Sazerac within a one-year period from completion of…

access_time5 min.

Chicago’s Tinkers To Evers is an intimate, 40-person venue that celebrates the golden age of baseball through a themed drinks menu and decor. (ROBIN SUBAR)Chicago: Tinker To Evers Pays Homage To BaseballLocated near the Chicago Cubs’ Wrigley Field, the sophisticated underground cocktail lounge Tinker to Evers opened in October in the Windy City’s Wrigleyville neighborhood. The baseball haven, which aims to stand out among the beer halls and sports bars in the area, is named for a famous poem about Cubs shortstop Joe Tinker and second baseman Johnny Evers. Artistic renditions of their original baseball cards are on display at the bar. The concept—created by the operators of local restaurant Union Pizzeria—offers baseball-themed drinks and showcases Windy City spirits. The cocktail menu includes specialties like the Mr. Sunshine, named after…

access_time1 min.

AS PICTURED:1. Rémy Martin cellar master Baptiste Louiseau (right) and photographer Greg Noire co-hosted an XO Cognac tasting and dinner for the brand at Mastro’s Steakhouse in Houston on October 15.2. During Wine Spectator’s 2018 New York Wine Experience, chef Mario Carbone of Major Food Group participated in the annual Chef’s Challenge panel, which took place at the Marriott Marquis on October 20.3. Actor Liev Schreiber and model Brooke Shields enjoyed Champagne Bollinger with dinner during the New York Academy of Art’s annual “Take Home a Nude” Art Party & Auction, held at Sotheby’s in New York City on October 9.4. Real Housewives of Atlanta cast member Cynthia Bailey celebrated the launch of her new Seagram’s Escapes flavor, Peach Bellini, with boyfriend Mike Hill at The Bailey Wine Cellar in…

access_time14 min.
new products

WHITE WALKER BY JOHNNIE WALKERWhite Walker by Johnnie WalkerDiageo has launched White Walker by Johnnie Walker, a new blended Scotch whisky that ties in with HBO’s Game of Thrones. The 41.7% abv expression ($36 a 750-ml.) is designed for serving from the freezer, and the bottle features temperature-sensitive ink that displays a message for fans of the show when chilled. The whisky is available for a limited time. For more information, visit Johnniewalker.com.OLD FORESTER 1910 OLD FINE WHISKYOld Forester 1910 Old Fine WhiskyBrown-Forman Corp. has added a new Bourbon to the Old Forester Whiskey Row series. Old Forester 1910 Old Fine Whisky pays homage to the October 1910 fire that shut down the distillery’s bottling line and resulted in mature Bourbon being transferred to additional new charred oak barrels before…

access_time3 min.
brand watch

SchramsbergIn recent years, the domestic sparkling wine category has taken off, with brands priced around $15 leading the charge. Now, as the category nears the 11 million-case mark in the U.S., California-based luxury sparkling wine producer Schramsberg is looking to turn consumers’ eyes to higher price points. Schramsberg produces around 85,000 cases of sparkling wine annually, with the flagship Blanc de Blancs ($35 a 750-ml.) its largest seller at 35,000 cases. Last year, 28% of the brand’s revenue came from sales of sparkling wine retail-priced at $55-$175, according to CEO Hugh Davies. Among the high-end offerings making gains are the Chardonnay-focused J. Schram ($120), a vintage-dated blanc de blancs that sells around 2,500 cases each year. Davies notes that the vintage-dated variants perform particularly well in the on-premise. Sparkling rosés…