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ELLE Decoration UK

STYLE YOUR HOME LIKE THE NED

When designer Adam Greco, along with his colleagues Alice Lund and Rebecca King, began work on the interior of The Ned (located in the Sir Edwin Lutyens-designed former Midland Bank) over four years ago, owner Nick Jones’ brief was for faded glamour.

‘We designed The Ned to feel not only like a grand hotel, but to also have the comfort of an old country house,’ says Greco. ‘It’s unabashedly ornate, taking on traditional, formal styles in a louche way.’

‘We designed The Ned to feel not only like a grand hotel, but to have the comfort of an old country house’

Fans of the hotel can achieve its luxurious look at home with Soho Home’s accompanying collection. Highlights include stylish iron-framed beds and headboards upholstered in William Morris fabrics (inspired by the look of the first-class cabins on the Titanic), velvet sofas with pleated backs and Art Deco-style mirrors. Every detail is considered, from the bankers’ green used for the reworked archive pattern on the ‘Burleigh’ china to the pick of sumptuous dusty pink, teal and burnt orange shades for the cushions (sohohome.com).

‘Cosy’ bed in bronze, £1,695; headboard upholstered in ‘Artichoke’ fabric by William Morris, from £595; ‘Monroe’ cushion in ‘Burnt Orange’, £50, all Soho Home (PICTURE: SIMON BROWN)

THE EDIT SHOP THE LOOK

‘Lutyens’ opal glass and antique brass pendant light, £495
‘Banner’ round velvet cushion in ‘Dusky Pink’, £60
‘Burleigh Hibiscus’ cereal bowl, £20
‘Margot’ buttoned linen footstool, £545
‘Edwin’ velvet three-seater sofa in ‘Dusky Pink’, £3,995
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